Calvin Klein Essay - 1410 Words

Neera Bann Professor Hamilton FSHD 1311 October, 7th 2012 Calvin Klein An American Designer By Neera Bann Calvin Richard Klein was born and raised in New York Citys borough of the Bronx. He decided he wanted to be a fashion designer at an early age, most probably as a result of the influence of his grandmother. Leo and Flora Klein were his parents. They both worked in the grocery business. Flora’s mother, Molly Stern was an accomplished seamstress. She operated a notions shop and tailoring business where Calvin spent a lot of time as a child. (Marsh) Calvin attended P.S 80, a public school that a lot of other famous people attended including Penny and Gary Marshall and Ralph Lauren. (Marsh) At P.S 80 he excelled in art†¦show more content†¦(Gaines) Kleins design philosophy is rooted in minimalism. This is what he is known for. He typically uses neutral colors or earth tones and designs separates that work in many different ensembles, from day to night and season to season. At the same time his advertising for jeans and fragrances was being criticized, Calvin Klein clothing was receiving critical acclaim for its clean, modern lines. (Gaines) Time magazine named Klein one of the twenty-five most influential Americans in 1996. Klein won the prestigious Coty Award three times in a row (1973–1975), becoming the youngest designer to ever have that honor. In 1982, 1983, and 1986 he also captured the Council of Fashion Designers of America Award. In addition Klein built a financially strong company with the continued advice and help of partner Barry Schwartz, who guided the company through tough financial times in the late 1980s. Few designers have rivaled his worldwide empire. (Gaines) In late 2002, Calvin Klein, Inc. caught the eye of Phillips-Van Heusen Corporation (PVH), a company looking to acquire a major brand. As the largest shirt maker in the United States, PVH owned the Van Heusen, IZOD, and G.H Bass brands and had licensing agreements with Geoffrey Beene, Arrow, DKNY, and Kenneth Cole. Under the leadership of CEO Bruce Klatsky, PVH made a play for Calvin Klein and eventually won the battle. Under the terms of the deal, KleinShow MoreRelatedCalvin Klein1056 Words   |  5 PagesCalvin Klein Assignment When people think of Calvin Klein majority will probably have an automatic image of a half-naked chiseled male model with his jeans unbuttoned. This â€Å"natural response,† so to speak, is due to CK’s great effort in connecting sex appeal with its product. CK took a bold, marketing chance with sex appeal and benefited from selling it to the point of controversy. 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Calvin Klein offers products such as fragrances, womenRead MoreThe Advertisements For Gucci s Perfume And Calvin Klein1526 Words   |  7 Pageshave a perfect body shape with beautiful facial features to be considered as attractive. Nowadays, the advertisements are taking advantage of such a social norm to lure consumers to purchase their goods. The advertisements for Gucci’s perfume and Calvin Klein’s cologne are especially good examples to demonstrate such pressure and reflect the consumers’ psychological behavior. The advertisements highlight gender stereotypes through utilizing the impression of opposite sex and incorporate an underlyingRead MoreEssay on Consumerism in a Sexual Economy1196 Words   |  5 Pagesan era of advertising whose mottos are â€Å"shock and awe† and â€Å"sex sells.† Calvin Klein’s ad campaigns offer an invaluable example demonstrating the transition into this new era of advertising. 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