Influences of Language on Meaning and Perception

Language is the main communication tool which influences meaning and perception. Language can be verbal (sounds, words) and non-verbal (signs, gestures, mimic, facial expression, behavior, and physical setting, etc). Interpersonal communication includes any behavior that another person perceives and interprets. As such, it is one person's understanding of what another person means. Behavior itself is a form of communication. Interpersonal communication occurs through symbols and signs decoded by the sender and encoded by the receiver. Using language (verbal), people name and describe objects, events and processes. Clarity and precision of presentation have a great impact on meaning and perception processes. The main problem is that the receiver can ‘encode’ the information differently which influences his perception and meaning of the message (Wood, 2003). So although it is true that names must precede descriptions in the sense that they provide the atomic terms of a description, it is also true that some (possibly holophrastic) ostensive assertions must be primitive in all category naming (Guerrero 1999). Verbal communication means sending messages to another person to inform about something, to persuade people to do something, to develop positive attitudes, and to cause other changes in people's thinking and behavior. Following Russell (2000) one interpretation of perception: â€Å"focuses on attending and concentrates on surveying the environment. Another focuses on interpretation and concentrates on language and mental activity after initial contact with stimuli. Viewing perception as an attending process and as an outcome of attending can both serve well† (4) The speech sounds of a language vary in many ways. Only some of these differences signal a difference in meaning in the language. These are called â€Å"phonemic† differences. The rest of the differences are â€Å"phonetic† differences that are less salient, less readily perceived, and less easily produced than the phonemic differences. In this case, if a person has poor articulation or speech defects the receiver can encode information is a wrong way and misinterpret the meaning. It is important that every person remember that specific words may not have the same meaning and significance for different people. The choice of words and vocabulary is one type of symbol that possesses emotional and psychological properties. It is possible to say that language shapes the meaning and allows the receiver to perceive its meaning. A unique pattern of language comes to be regarded as equivalent to a unique pattern in the receiver mind. Meaning and perception depends upon experience and views of the receiver and differs in what is perceived and how information is stored, and because the nature of the mapping may differ for â€Å"different types of cross-modal linkages† (Guerrero 1999, p. 56). I suppose that my language is clearly understood because I carefully chose vocabulary and meaning of words. Active listening helps me to learn new words and understand their usage correctly. So, it is possible to say that if a person wishes to communicate effectively with other people (verbally or non-verbally), he must somehow put themselves in each other's shoes. Effective interpersonal communication requires that people have a common set of meanings and definitions. Such a common set of meanings derives not only from the language, but refers more broadly to the pattern of beliefs, codes, and feelings on the basis of which people learn to live with their environment. To enlarge my vocabulary I read a lot of printed matters: books, magazines, scientific article, etc, and use new words and phrases in practice. For instance, non-fiction writing has ideas followed by arguments, by examples, before returning to a second argument. Seeing the structure of paragraphs is to see the pattern of the argument. This technique will help me to create a clear message and communicate with different people. One more important fact is that mass media is intended to be an example of language norms: vocabulary and grammar. References 1.Guerrero, L. K. et al. (1999). The Nonverbal Communication Reader: Classic and Conteporary Readings. Waveland Press. 2.Russell, Ch. (2000). CULTURE, LANGUAGE AND BEHAVIOR: Perception. A Review of General Semantics, 57, 4. 3.Wood, J.T. (2003). Interpersonal Communications. Wadsworth Publishing.                     

Discrimination faced by LGBT Essay

Introduction There have been several anti-gay bills introduced in several states across the country in which some states are against and some are for the bill. We would like to discuss the issues that the lesbian, gay, bisexual and transgender (LGBT) individuals have faced across the nation by presenting the facts from reliable sources. The issues, challenges, and opportunities experienced by this group in the labor force will be brought to our attention. We would like to explain how society has identified this group and the legal issues they face. We plan to deal with the social, economic, religious, and governmental aspect of LGBT rights while living in this country and other countries through out the world. Different states have different ideas about the acceptance and rejection of LGBT. We would like to focus on the issues, laws, identities, challenges, opportunities, solution, and discriminatory actions that LGBT individuals encounter through the labor force as well as in society. Issues, Ch allenges, and Opportunities While the LBGT communities continue to face discrimination in the work place, there have been laws set in motion and even passed giving them the equal rights as other citizens of our country. Some LGBT workers have reported some form of harassment and mistreatment on the job across the years, causing a great impact on our nation’s views. The workplace abuses have posed a real and immediate threat to our economic security. We feel that Congress should quickly pass the Employment Non-Discrimination Act (ENDA) to ensure that all Americans are judged in the workplace, not according to their identity, but rather according to their skills, qualifications, and quality of work they perform. Too many are judged according to their sexual and gender identity rather than their performances. A lady by the name of Dolores Huerta gave a rousing speech back in 2009, at the National Conferences on LGBT equality, urging a change in the labor, race, and LGBT movement for a better future. Within certain areas, there are now laws in  place which prohibits employment discrimination against public and private workers on the basis of their gender identity and sexual orientation; however, until these laws are taken serious, the LGBT workers in state and local government will continue to face un-equality and discrimination on the job. Without certain laws passed, they will be unable to take legal action to protect themselves and their families. Some of the challenges they face are Social Security survivor’s benefits, paid to the same sex life partner of someone who dies, their medical regulations, social insulations, ageism, and hospital visitation with the right to die in the same nursing home of same sex partners. There are tax laws and other regulations of 401Ks and pensions that also discriminate against same sex partners. Today the LGBT now have opportunities in the labor force that allows them to ‘don’t ask, don’t tell’ (DADT) which is a policy regarding the LGBT serving in the military. They now have the opportunity for equality as other citizens, academic achievements, benefits of same sex marriages under federal law, equal employment benefits, legal permanent residency, and domestic partnership benefits. â€Å"The increased visibility of LGBT people, combined with more assertive demands for equal rights, has generated considerable legal action. For the past decade, federal, state, and municipal legislators debated changes in legislation that would affect LGBT minorities in almost every aspect of their lives, including violence and harassment, employment and housing discrimination, adoption and child care, domestic partner benefits, and the freedom to marry. In some jurisdictions, the legal changes are widespread; in others, however, there has been little or no change† (Harvey & Allard, 2009, p. 211). How Society Views LGBT Society has discriminated against the LGBT community for a long time, but in most present and recent history acceptance of the LGBT community, they have grown; however, there is still almost complete polarization to how accepted the community is. In a study from the University of Chicago, from 1973, based upon the question of whether or not sexual relations between two adults of the same sex is acceptable, 69.7 percent of the people participating stated it to be completely unacceptable and only 10.7 percent stated it to be completely acceptable (Smith 2011). Where as to the same survey that took place in 2010, 43.5 percent stated homosexual acts to be  unacceptable and 40.6 percent stated homosexual relations to be completely acceptable (Smith 2011). Why has there been such a change? Well, the majority of acceptance comes from younger generations being more socially open, as to older generations who have grown into their own opinions already. Another reason is media as stated here â€Å"as society has become more accepting of gay people, the media has presented increasingly positive images of gays and lesbians, succeeding generations are raised with more tolerant attitudes (Gossett & Lewis 2008)† Politics behind Discrimination against the LGBT Community In a political view, being homosexual has been an extremely large subject that has left the LGBT Community at a constant struggle for equal rights. A major issue the LGBT community faces is the denial of the right to marry and receive the benefits of marriage under state recognition. Due to the balancing of powers that our country is built upon, it is each individual states duty to recognize what it viewed as right or wrong in the state’s community. Unfortunately same-sex marriage has been ban within the vast majority of states within the United States. There are currently only 17 states, which have legalized same-sex marriage (17 States). Same-sex marriage has been a major dispute for ethical righteousness since May 18th, 1970. On that very day two men in Minnesota applied for a marriage license only to be denied the right to marry by the state judge. The two men had come to the decision to sue the judge taking the case all the way up to Supreme Court only to be denied the right to marry. This case â€Å"Baker v. Nelson† has been used since then to block efforts for marriage equality (Gay Marriage). Another obstacle to equality is the adoption law. There are many states that require strict qualifications to adopt, and adoption is currently legal within 21 states and D.C. (Parenting Laws). Under national law there are currently anti-discrimination laws within housing, employment, hate crimes, conjugal visits, and military service. Discrimination toward the gay community is still very present, but it is slowly being diminished by the strong efforts of the gay community Interesting fact: Under FDA policy on blood donations, men who have had sex with other men may not donate blood (U.S. Food and Drug). Existing or Proposed Solutions of Differing Groups The Lesbian Gay Bisexual & Transgender Project (LGBT) works for an America free of discrimination based on sexual orientation and gender identity. The American Civil Liberties Union (ACLU) LGBT Project was created to provide a society where LGBT people can enjoy the constitutional rights of privacy, equality, personal autonomy, and freedom of expression and association (aclu.org/lbgt-rights). The ACLU founded the LGBT project in 1986 with a strategy believing that fighting for society we want not only means changing the viewpoint of judges and government officials, but changing the way society looks at the LGBT community (aclu.org/lbgt-rights). In order to stop discrimination, the ACLU looks to change the law and also convince Americans gender identity and sexual orientation discrimination is wrong. There are five areas at which the ACLU carry out this work: Parenting, Youth and Schools, Basic Rights and Liberties, Relationships and Marriage, and Transgender Discrimination (aclu.org/lbgt-rights). Currently the ACLU presents more LGBT cases and advocacy initiatives than any other national organization. With connections to legislatures and courts in all states, the ACLU is the only organization making progress in both the court of law and public opinion. How Other Countries View the Issue Internationally, the issue of gay marriage can be a taboo topic, and often the endorsement and safeguard of homosexual couples’ rights are repudiated by political and customary pressures. Nonetheless, the legalization of gay marriage is gaining momentum as other countries are setting precedents by actively pursuing the rights of homosexual couples that want to marry by changing laws and widening traditional views. Currently, 15 countries have legitimatized gay marriage; two of those with laws that have not yet been sanctioned (Freedom to Marry, 2013). Gay marriage is legitimate, with all marriage rights comprehensive, in the Netherlands, Canada, Belgium, Sweden, South Africa, Spain, Norway, Portugal, Iceland, Argentina, France, Denmark, and Brazil. New Zealand and Uruguay have legalized gay marriage, but it has yet to become ordained. In addition to these countries, United States and Mexico have only legalized gay marriage and all marriage privileges inclusive, in certain regi ons with many other regions failing to recognize gay marriage (Freedom to Marry, 2013). Moreover, in some nations where gay  marriage is recognized and legalized, homosexual couples who wish to marry must meet the requirements set forth by the country’s government. Spain and the Netherlands require that at least one partner have legal citizenship of their country or become a resident if they wish to marry there (Moore, 2005). In the ongoing international battle to afford same-sex marriages the same rights as traditional marriages, there are countries that fail to recognize gay marriages as they are not accepted as upright or legal, but do lend some protections of a civil union. Ecuador, Finland, Germany, Greenland, Hungary, Ireland, Sweden, and the United Kingdom are just a few countries where rights of a union are recognized, but gay marriage is not. Other Countries Attitudes about homosexuality vary. The LGBT has faced discrimination in many other countries. In the Asia-Pacific, the majority of ASEAN nations and East Asian countries feel that homosexuality should be rejected. In neighboring China (the world’s most populous country) more than half of the population rejects it. In India (the second most populous country), the national Supreme Court recently re-instated a law criminalizing same-sex acts. Also, in 38 of 54 countries on the African continent, being gay is a crime. In developing countries throughout the world, homophobia and intolerance is the norm. Even Poland, once part of the former Soviet bloc and now a EU member state, favors rejection. Not very long ago, a law was passed in Russia banning gay propaganda. The law in effect makes it illegal to equate straight and gay relationships, as well as the distribution of material on gay rights. It also introduces fines for individuals and media groups found guilty of breaking the law, as well as special fines for foreigners. More recently, we witnessed the bashing lesbian, gay bi-sexual and transsexual people during the 2014 Winter Olympics in Sochi. Many found it very disappointing that Russia was chosen as a host county despite the opposition of Russia’s treatment of its LGBT community. Compromise/Solutions Protecting LGBT people from violence and discrimination does not require the creation of a new set of LGBT-specific rights, nor does it require the establishment of new international human rights standards. The legal  obligations of States to safeguard the human rights of LGBT people are well established in international human rights law on the basis of the Universal Declaration of Human Rights and subsequently agreed international human rights treaties. All people, irrespective of sex, sexual orientation or gender identity, are entitled to enjoy the protections provided for by international human rights law, including in respect of rights to life, security of person and privacy, the right to be free from torture, arbitrary arrest and detention, the right to be free from discrimination and the right to freedom of expression, association and peaceful assembly. As of late, there have been many States that have made a determined effort to strengthen human rights protection for LGBT pe ople. An array of new laws have been adopted, including laws banning discrimination, penalizing homophobic hate crimes, granting recognition of same-sex relationships, and making it easier for transgender individuals to obtain official documents that reflect their preferred gender. Conclusion Over the years, lesbian, gay, bisexual and transgender individuals in the Unites States have been classified in a negative way. This group of individuals has experienced legal issues and challenges because of society’s opinion on how they should live and the rights that they should have. Unfortunately, LGBT not only faces challenges in the United States, but across the world, as well. Information was presented on legal issues that have occurred. Though it has been difficult, the LGBT supporters have lobbied for equal rights and recognition. The group has made progress throughout the United States, but there are still concerns worldwide. Although there is still much work to be done to give this group the respect they deserve, continuing to educate society on the importance of diversity and equality will be essential in living harmoniously. References: 17 States with Legal Gay Marriage and 33 States with Same-Sex Marriage Bans – Gay Marriage – ProCon.org. (n.d.). ProConorg Headlines. Retrieved April 25, 2014, from http://gaymarriage.procon.org/view.resource.php?resourceID=004857 Elder, M. (2013, June 11). Russia passes law banning gay ‘propaganda’. Retrieved from http://www.theguardian.com/world/2013/jun/11/russia-law-banning-gay-propaganda Freedom to Marry. (2013). The freedom to marry internationally. Retrieved from http://www.freedomtomarry.org/landscape/entry/c/international Gay Marriage Timeline – Gay Marriage – ProCon.org. (n.d.). ProConorg Headlines. Retrieved April 25, 2014, from http://gaymarriage.procon.org/view.timeline.php?timelineID=000030 Gossett, C., & Lewis, G. (2008). Changing Public Opinion on Same Sex Marriage: The Case of California. Academia.edu. Retrieved April 24, 2014, from http://www.academia.edu/539760/Changing_Public_Opinion_on_Same_Sex_Marriage_The_Case_of_California Harvey, C. P., & Allard, M. J. (2009). Understanding and Managing Diversity: (4th ed.). Retrieved from Pearson Education, Inc. McDonnell, Justin (2014, February 15). Olympics cast spotlight on Russia’s LGBT discrimination. Retrieved from http://thediplomat.com/2014/02/sochi-olympics-cast- spotlight- on-russias-lgbt-discrimination/ Moore, J. (2005) The battle over same-sex marriages. Retrieved from http://www.pbs.org/newshour/bb/law/gay_marriage/unions.html Parenting Laws: Joint Adoption. (n.d.). Human Rights Campaign. Retrieved April 27, 2014, from http://www.hrc.org/files/assets/resources/parenting_joint-adoption_082013.pdf Smith, T. (2011, September). Public Attitudes Toward Homosexuality. NORC. Retrieved April 24, 2014, from http://www.norc.org/PDFs/2011GSSReports/GSS_PublicAttitudesTowardHomosexuality_Sept2011.pdf U.S. Food and Drug Administration. (n.d.). Blood Donations from Men Who Have Sex with Other Men Questions and Answers. Retrieved April 26, 2014, from http://www.fda.gov/BiologicsBloodVaccines/BloodBloodProducts/QuestionsaboutBlood/ucm108186.htm

Google ‘s mission statements Essay

1. How is Google’s mission statement related to its business strategy? Google is an organization that provide information to the world in which it can be accessible easily and letting people make use of the information and to make the world’s information universally accessible and useful. Google is always takes risk, because they really want to expand their market size so that it can reach the world. 2. How does Google’s information systems strategy support its business strategy? Google’s information systems strategy supports its business strategy. The implementing an innovation strategy in the firm for moderates the relationship between the market information system and organizational responsiveness. Innovation strategies value creative new ideas and promote risk taking to experiment with new ways or new approaches to various organizational activities. The sense-making process, the firm with an innovative strategy may construct  more novel or creative responses to the generated and shared information than the firm without an innovative strategy and firms without pursuing an innovative strategy, firms pursuing an innovative strategy are more willing to allocate resources to activities that respond to potential market opportunities and to test new ideas . So, the relationship between the market information system and organizational responsiveness is stronger in firms pursuing an innovative strategy than in firms that are not pursuing an innovative strategy. 3. How does Google’s organizational strategy support its business strategy? Google let data for a project that is going on and also let its systems to be accessible by all its employees through the help of company with Intranet. Intranet is an internal or private network of an organization based on Internet technology and accessed over the Internet. Google is let this be accessible because, they feel they might be other employees that may have idea of the work or project going on in other department. 4. Which of Porter’s three generic strategies does Google appear to be using ? There are three basic classifications strategy by Porter, which are cost Leadership , Differentiation and Focus, which target either a broad or a narrow market segment. Porter’s Three Generic Strategies Google is using Differentiation Generic Strategic , Google try to differentiate its search engine style different from other search engines and also how the ad style are been advertise is also different. The use of innovative processes for business is a unique business model. Google mission which is â€Å"to organize the world’sinformation and make it universally accessible and useful† shows that Google targeted to broad  market scope. Google also made its interface simple and easy touse compare to its rivals. Which most of it rivals have recently copied from Google.Google kept on investing on its employees so they can capture the big market or world. 5. Using D’Aveni’s Hypercompetitive Framework, analyze Google’s strategy and the type of market disruption it has created. D’Aveni’s Hypercompetitive Framework Google’s strategy and the type of market disruption it has created using a dynamic environment perspective. Google positions for speed and surprise by constantly innovating by setting limitations on how long it will take to make changes to its products and services. Through its new products and services Google gave, which are AdSense ( AdSense is a strategy for web advertesing which has gain money to web site owner without unpaid account) and GoogleApps, etc. Its low cost marketing its shifts the rules of competition by finding new and better ways to serve its customers.Google as an organization never stopped seeking new knowledge through its innovative management strategic and also they ready at all time to invest in risky projects that have a high-return potential. Beside of that, Google facing with critical problem in security of information system and Google puts security in the infrastructure and focuses more on detective and corrective control.

Gynocentric Feminism Essay Example | Topics and Well Written Essays - 750 words - 1

Gynocentric Feminism - Essay Example In the past years, women were excluded from important activities in the society and, therefore, were denied the ownership of certain rights such as the right to expression, participation, and education among others. Although women had the power to change the situation, they did not have the courage to exercise this power. Every woman has an erotic resource lying deep within them and the spiritual plane. This resource is rooted in the power of their unrecognized or unexpressed feeling. However, in order to perpetuate the resource, various male models of power that bring oppression must be distorted. This is because oppression suppresses the erotic resource of the women making them powerless in the society (Allen 166). Men have made women to believe that it is only the suppression of the women’s erotic resource, within their lives, that can truly make them strong. However, that belief is illusory because it is framed by the male models of power which only aims at taking the advantage of female existence. However, through gynocentric feminism approach, women have come to distrust the male models of power. They have discovered the potentials and possibilities that lie within themselves. Their erotic resource offers a provocative and replenishing force to a woman (Ptacek 12). It is a source of information and power that can help them to explore the world. It is also a measure between the beginning of a woman’s sense of self and the pandemonium of their strongest feelings. In addition, it is â€Å"an internal sense of satisfaction† where once a woman has experienced it, she gets to aspire. Furthermore, this measure can be well understood by observing the current public housekeepin g of the modern cities in America. The city departments, controlled by men, have snatched women, their responsibility as housekeepers. This has affected their sense of self and they no longer aspire to carry out their responsibilities as housekeepers.

Assignment 8(775) Essay Example | Topics and Well Written Essays - 1000 words

Assignment 8(775) - Essay Example utcomes are aimed at developing an effective program, finding any modifications that should be incorporated in the program and realize any modifications that are not effective. Professional reflection is an essential part of action planning because the process of implementing new practices requires competent personnel who had specialized in a given field. For instance, one must have enough knowledge in order to come up with an effective research report. In this Chapter, Mertler states that the process of action planning in an organization entails using steps to action chart. This implies that only competent personnel can execute the whole process. In this chapter text, Mertler discusses the fundamental component of action research as the action planning. The text clearly explains the different forms of action planning that can be used in a number of set ups during research. They are provided as the informal and the formal plans. Although the author provides the typical outcomes that are likely to arise from the action research depending on the type of plan that is applied, he does not provide in-depth information on how to apply each in different circumstances. The piece is however insightful in the way that it guides the reader on how to plan and perform action research in varied ways. It provides the various steps that can be taken in the development of an action plan during research. This comprises the period from the initial planning to the final implementation stage. In a clear way, the author provides instructions on how action planning can be organized as well as the different levels on which action planning can occur. Thus, it is possible to apply each form of plan based on whether the research is being conducted by an individual, a team, at the school or the district level. In this case, action planning can occur at various levels of the organization that include the individual, team, school and the district level. The developing stage is made up of the

How Does The Concept Of Children's Rights Influence The Work Of Essay

How Does The Concept Of Children's Rights Influence The Work Of International Agencies And Development NGOs - Essay Example d other circumstances that are dangerous, which ultimately is resulting in the violation of the children’s rights and regulations made by the government. It is worth mentioning in this context that the government has taken certain initiatives which include the rescue measures, rehabilitation and active participation measures concerning children’s rights protection. The reports published concerning children’s rights violation usually cover the aspect of infant mortality, malnutrition and issues with regard to education where the other important issues usually remained unaddressed (UNICEF, 2006). With reference to the current day context, these factors can be apparently observed to influence and direct the working of international agencies such as World Trade Organisation (WTO), International Monetary Fund (IMF) and ECPAT among others. For instance, WTO, in its international operations has been regularly reviewing the progress in various countries with regard to th eir performances in protecting and promoting the rights of the children as per the principle guidelines mentioned in the agreements and trade policies. For instance, in its recent policies WTO has been focused on enforcing rigid norms to ban any product or services produced through the engagement of child labour. Where on one hand such norms and policy measures have been encouraged on social and ethical grounds, on the basis of economic concerns, the measures have also been criticised. For instance, it has often been argued and researched that child labour is a major concern identified in poor economic regions. It is often regarded as a consequence of poverty wherein minors of the family are sent to work and earn their livelihood. In such areas, such restrictions on child labour as imposed by the WTO... This paper approves that the rights of the children include the provision with respect to the standard of living, educational benefits, health care and recreational facilities. Additionally, the rights to protection act with respect to the children’s developmental needs majorly include their right to protection against abuse, discrimination and exploitation. The rights to participation further include the child’s freedom to participate in activities and programmes irrespective of cultural divergences and family or ethnic backgrounds. It is worth mentioning in this context that the provisions for rules and regulations as well rights are framed to protect the social, economic and environmental rights of the children in the worldwide context. This report makes a conclusion that with reference to the above discussion, it can be observed with regards to the development and protection of the rights of the children that international agencies and NGOs play a vital role towards minimising the issues related with children’s rights. As a matter of fact, child exploitation rates have increased in the modern day context. Consequently, the activities and measures with respect to the protection of the children’s rights have been implemented by NGOs as well as the international agencies. The different programmes such as The Focal Point and the Liaison Unit help and provide information to the international, regional and the national level organisations as well as the other events organisers with respect to the rights and provisions framed against the exploitation of the children.

A Line Between the Policy and the Procedure According to the Law Research Paper

A Line Between the Policy and the Procedure According to the Law - Research Paper Example Here we may cite the example of a one-sided contract in the case of Carlill v Carbolic Smoke Ball Company. Responsibilities can only be determined provided one party of a contract offers the terms and the other accept the terms of a contract. In the American legal system in case of non-performance / ill intention of the acceptor, the aggrieved may call the acceptor to fulfil contractual/legal obligations by performing their duties as enshrined in the contract (Barnett 2003). Monetary compensation is the only option available to the acceptor in lieu of losses incurred individually or collectively. The court of competent jurisdiction or the appointed arbitrator by the court of law determines the losses occurred to the company and the value of monetary compensation offered there against (McKendrick 2005). Compensation is a two-pronged strategy which comprised of legal consequences for the wrongdoers and to provide the option of a bargain if need be. Legal detriment refrain acceptor to d o something which is against the law/amounts to a breach of contract. In the mentioned scenario the affecters may invoke the jurisdiction of the competent court of law for compensation in lieu of damages. A legal detriment is a promise to do something where the law permits to do so or to refrain from doing something where the law does not permit to do so. The two aspects i.e. legal detriment and bargain which are closer to each other, establish relationship who offers contract and the one who accepts a contract to abide by the terms of a contractor to face the consequences of a breach of contract.

How Does Learning Occur Rewards, Incidental Learning, Meaningful Term Paper

How Does Learning Occur Rewards, Incidental Learning, Meaningful Learning, and the Role of Emotions - Term Paper Example The conclusion from this review states that students and scholars in the field of education have numerous questions concerning the essence of learning, its process, effects and implications for children and adult learners. Much has been written and said about the ways in which learning occurs; yet, learning still lacks a single, uniform definition and conceptualization in science. Consequentially, the multitude of instructional and learning strategies continuously increases. On the one hand, â€Å"learning is a conceptual and linguistic construction that is widely used in many societies and cultures, but with very different meanings, which are fiercely contested and partly contradictory†. On the other hand, learning encompasses a multitude of concepts, contexts, aspects, factors, and events that are heavily influenced by learners’ personality, cultural and ethnic backgrounds and require that education professionals adjust their strategies to meet the unique needs of inf ant and adult learners. More often than not, future educators ask questions concerning the process of learning, the role and place of rewards, the nature and criteria of meaningful learning, as well as the role of emotions in successful learning. All these questions are answered in this paper. One of the foundational questions of learning is how to reward students and whether at all it is worth praising and rewarding students for their achievements. Another question is how learning occurs and how rewards relate to the process of learning. Here, the words of Paul Chance, a famous writer and professional psychologist, reflect the true essence of rewards in the context of learning: according to Chance (1992), teaching without extrinsic rewards is the same as asking students to write having their eyes closed. Extrinsic rewards can be extremely motivating, although their use in education is not without controversy. It would be fair to say that rewards should be balanced against the goal of learning and expected outcomes. In other words, rewards benefit learning only when they are used reasonably and economically. Hundreds of studies have demonstrated that the use of rewards has the potential to enhance the quality of all learning processes in the classroom (Chance, 1992). This is particularly the case of extrinsic rewards that come from an external source, for example, grades assigned by the teacher (Chance, 1992). In this sense, learning is a simple sequence of reinforcement and action: the teacher reinforces and redirects learning by telling the student whether or not he (she) has been correct, good, excellent or right (Chance, 1992). At times, even a smile is enough to show that the student is moving in the desired direction and has all chances to meet the predetermined learning outcomes. Yet, the debate over the usefulness and validity of extrinsic rewards continues to persist. Alfred Kohn is, probably, the most famous promoter of no-rewards education among chi ldren and adults. Kohn (1992) relies on the premise that rewards cannot reinforce lasting changes in human behaviors and cannot

MARKETING ESSAY QUESTION Example | Topics and Well Written Essays - 2000 words

MARKETING QUESTION - Essay Example 538). Most marketers today are experiencing difficulties with effective and systematic planning due to a number of market forces such as globalization, fierce competition among market players, radical changes in technology and changing consumer behavior. This piece of research work presents a brief study on systematic approach to marketing planning from the perspective of contemporary international marketing contexts. This paper reviews relevant literatures to critically evaluate the statement â€Å"A systematic approach to marketing planning is essential to successfully inform the marketing decisions made within a contemporary international company†. Marketing planning Planning is basically a systematized method of relating to the future (Cateora and Graham, 2007, p. 317) and therefore many literatures have considered marketing planning as all rational, incremental and intuitive processes that guides a firm’s marketing activities to its future (Greenley, Hooley and Sau nders, 2004, p. 933). Dibb and Simkin (1996, p. 3) who provided a clear and systematic approach to marketing planning defined it as a systematic process that involves assessing marketing opportunities and resources, determines marketing goals and develops future plan for implementation and control. Traditionally, literatures described marketing planning as a model of logical-sequential decision making that incorporates a firm’s objectives, strategies, tactics and control. Greenley, Hooley and Saunders (2004, p. 933) pointed that this explanation to marketing planning has focused on what marketing planning decisions could be and not on how they could be made. They emphasized that marketing planning is used to pursue dynamic marketing opportunities in order to guide a firm’s marketing to its future. In today’s rigorously competitive marketing contexts, market opportunities keep on changing and hence firms need to adopt their plans with a view to pursue these dynam ic opportunities. Marketing planning involves deciding on significant marketing strategies that help the firm achieve its overall strategic objectives and future goals. A marketing planning is required for each business, each product and each brand (Armstrong and Kotler, 2005, p. 59). A Systematic approach to Marketing Planning A systematic approach to marketing planning has been considered to be the most difficult of all marketing tasks since it involves bringing together all the various marketing elements in to coherent and realistic plan (McDonald, 2007, p. 9). A systematic marketing planning necessarily requires certain degree of organizational procedures and compromise between conflicting objectives. McDonald (1992, p. 5) identified ‘lack of systematic approach to marketing planning’ as one of the most difficult barriers to marketing planning. Marketers need to design and implement most appropriate planning system for their firms. As McDonald (1992, p. 14) pointed, a marketing planning system is essential to ensure that all key issues are systematically

Commentary All the Kings Men Essay Example for Free

Commentary All the Kings Men Essay We left the bay, and lost the salt, sad, sweet, fishy smell of the tidelands out of our nostrils. We headed north again. It was darker now. The ground mist lay heavier on the fields, and in the dips of the road the mist frayed out over the slab and blunted the headlights. Now and then a pair of eyes would burn at us out of the dark ahead. I knew that they were the eyes of a cow-a poor dear stoic old cow with a cud, standing on the highway shoulder, for there wasn’t any stock law- but her eyes burned at us out of the dark as though her skull were full of blazing molten metal like blood and we could see inside the skull into that bloody hot brightness in that moment when the reflection was right before we picked up her shape, which is so perfectly formed to be pelted with clods, and knew what she was and knew that inside that unlovely knotty head there wasn’t anything but a handful of coldly coagulated gray mess in which something slow happened as we went by. We were something slow happening inside the cold brain of a cow. That’s what the cow would say if she were a brass-bound Idealist like little Jackie Burden. The Boss said, â€Å"Well, Jackie, it looks like you got a job cut out for you.† And I said, â€Å"Callahan?† And he said, â€Å"Nope, Irwin.† And I said, â€Å"I don’t reckon you will find anything on Irwin.† And he said, â€Å"You find it.† We bored on into the dark for another twenty miles and eighteen minutes. The ectoplasmic fingers of the mist reached out of the swamp, threading out from the blackness of the cypresses, to snag us, but didn’t have any luck. A possum came out of the swamp, threading out from the blackness of the cypresses, to snag us, but didn’t have any luck. A possum came out of the swamp and started across the road and might have made it, too, if Sugar-Boy hadn’t been too quick for him. Sugar-Boy just shaded the steering wheel delicately to the left, just a fraction. There wasn’t even a jounce or twitch, but something thumped against the underside of the left front fender, and Sugar-Boy said, â€Å"The b-b-b-b-bas-tud.† Sugar-Boy could thread a needle with that Cadillac. At about the end of that eighteen minutes and twenty miles, I said: â€Å"But suppose I don’t find anything before election day?† The Boss said, â€Å"To hell with election day. I can deliver Masters prepaid, special handling. But if it takes ten years, you find it.† We clocked off five miles more, and I said, â€Å"But suppose there isn’t anything to find.† And the Boss said, â€Å"There is always something.† And I said, â€Å"Maybe not on the Judge.† And he said, â€Å"Man is conceived in sin and born in corruption and he passeth from the stink of the didie to the stench of the shroud. There is always something. Two miles more, and he said, â€Å"And make it stick.† And that was all a good while ago. Color Key: Simile Characterization Imagery Personification Jack Burden, the narrator of the novel, has a request by the Boss to dig into Judge Irwin’s past â€Å"and make it stick.† The journey of finding something on him builds Jack’s character and foreshadows the death of some of his friends. As they are coming back from the visit to Judge Irwin’s house, they encounter cows on the road. Jack Burden looks into the burning eyes of â€Å"a poor dear stoic old cow† whose skull was of â€Å"blazing molten metal,† and Jack says that the cow is â€Å"a brass-bound Idealist like little Jackie Burden† like a slow thought in her brain. Jack Burden questions the visit to Judge Irwin’s house thinking that there was no sin made by him and identifies himself as an idealist. Because of Jack’s long relationship with the judge, he questions if there is really anything to find about him. The Boss convinces him that â€Å"Man is conceived in sin and born in corruption and he [passes it] from the stink [of the diaper] to the stench of the shroud. There is always, something,† leaves and says â€Å"And make it stick.† The last paragraph shows that the future of the book is foreshadowed to the reader with Jack saying, â€Å"And that was all a good while ago.† It all shows that Jack Burden is certainly not a weak character because he eventually does find something on the judge like the Boss said. The dirt that he found stuck so good that it was great for Robert Penn Warren to put the conclusion in the beginning of the book.

The Mis Management Decision Making Problems

The Mis Management Decision Making Problems The situation given here is lacking in the things which are very important for the business performance and in management decision making. Less time consumption and more output is most important part of best business performance and management decision making. But in the case mentioned above, waste of time is very much as the whole week is used by the company to collect the spreadsheets from the heads of outlets and these outlets are more than 30 across the GCC. And not only collection is the job after that consolidation and re entering of all the data into another spreadsheets and this whole process is also time consuming. Utilization of more time declines the performance of the business time is the factor which allows the competitors to capture the market. Management decision making is based on the analysis of performance but in the case above there is no time to analyze the performance as the collection process is taking so much time that no time is left for making decisions. So t his results in poor management decision making. Decision is made on the data management but in this case there is no management process and everything depends on that financial analyst and that one week of collection and re entering of spreadsheets. Scenario 2- Ques- What is the business impact of this situation? Ans- There is immense business impact as the situation is worth thinkable as they are facing so many problems with the ownership of the mom-and-pop business at one of the costliest place in the world that is Abu Dhabi. The business is facing a downfall every second which does not seems to be improved in the near future due to various reasons as there is not enough of the sales persons involved in the which mainly results in the short and lose of a sale as the records could not be counted instead their own judgment plays an important role. There could be extent loss which is faced by the owners Jasim and Mariam. So the impact on the business could be worst if the business is not handled tactfully. Ques- How could information systems help Jasim and Mariam run their business? Ans- There are many information systems which means the combination of Information technology and the activities related to the people where technology is used to operate the management which is a much need of the corporation that is mom-and-pop business running in Abu-Dhabi, mainly it is a form of communication which can support human decision making and action of the people where it is suitable for the business as it could not be handled by the two persons which are facing many problems related to the management. Ques- What data should these systems capture? Ans- There are various sector on which the information system which act as a special type of work system as it work like a human to abstract the data like humans use the resources to produce a specific product or services for customers. The main problem which is faced is about the management of the business which cannot be handled by the owners of the company which is best suitable work for the Information system whose activities are dedicated to the processing which includes transmitting, manipulating, displaying, storing, capturing and retrieving that is what required managing the records of the business. There are many problems being faced by the owners which can be reduces through Information system that mainly focus on the information systems discipline and organizational informatics. Ques- What reports should the systems produce? Ans- In present time the information system is the best combination which is meeting up the requirements of the people as there is globalization seen in the market. The result which is produced by the information system is basically the solution for any problem and mainly in the management sector. There should be a permanent solution which should be given by the information system where there should whole procedure mentioned in order to keep the detail records of the shipment arrived. Whole of the system should give the clear report about the things which is to be improved and the process which are to be adopted for the better management. Ques- What decisions could the systems improve? Ans- There are various decision which are getting out of the track as they are not bringing the profit to the business which are the rent which they pay, problem in keeping the detail record, sometimes they face short of sale due to their wrong judgment and many other factors which can be factor in decrement in the sale of the business. The information systems which are used can be helpful in improving the above situation which may reduce the workload from humans as it can keep the records of the sales and the system is considered as the socio-technical system which is a mediator between the actions and technology. The whole of processing could be done through the information system as there are many processes which cannot be handled manually. Scenario 3- Ques- What business problems are created by not having these data in a single standard format? Ans- As there are many items which are currently running under the different database which is to be obtained under the same corporate-wide view of the critical sales information which can result in giving clear view of the best selling products according to the key customers, sales trends and geographic areas. There are many problems which are faced by the company or organization as it could be result in the cumbersome situation to judge the items overall review as it contains many things such as Product ID, Product description, Units sold, Cost per unit, Division, customer ID and many other things which is to be mentioned at the time of overall view of the product, therefore there is a need of single standard view under which there should be judging of the products could take place. Ques- How easy would it be to create a database with a single standard format that could store the data from both systems? Identify the problems that would have to be addressed Ans- It is lot easier to work in a database with a single standard format which could store the data of the two systems containing different products. The product should be defined under the different categories which make it easier for the employees to search a particular data under a particular heading instead there are many problems which are then being faced by the employees as there are many data which does not fall under any categories has to be given a separate heading which captures more space, sometimes the system is overloaded with the data which is stored monthly. So these were some of the problems which is addressed. Ques- Should the problems be solved by data specialists or general business managers? Explain Ans- The problems which are faced in the above situations is not a severe problem which requires any team work or any superficial officer, it can be solved through specialist of that area or sector and the business managers but now it depends on the problem which is faced as it could be technical or problem related to the management. So the problem which is technical could be solved by the Data specialist as heshe would be having greater knowledge of the problem instead of the manager who is mostly having the knowledge regarding the management field as they can handle the workforce working in any sector or area. Ques- Who should have the authority to finalize a single company-wide format for this information in the data warehouse? Ans- There are many people who have authority to finalize the single company-wide format but most of the time there is a discussion or meeting which is held to discuss about the advantages and disadvantages about the format and the result which comes out of the discussion is applicable on the working system as it is the outcome of the great minds working together. So mainly the power is with the CEOs of the company but for the sake of safety there is discussion which is necessary to be performed. Scenario 4: Ques- How could information systems help Paris Gallery management implement this new strategy? Ans Information system provides information on past, present and future project and also gives the information about relevant events inside and outside the organization. In this case the information system could help Paris Gallery management by gathering relevant data about the perfumes, cosmetics, bags, watches, jeweler and accessories and covert them into right information by telling the taste of the local people and would also help in supplying the same products which are matched by the taste of color, size etc of the local people where Paris gallery stores are present.. Information systems also gives information that gives indication about the goodà ¢Ã¢â€š ¬Ã¢â€ž ¢s and bad of the new proposed ideas and through the information given by these systems Paris Gallery management could sense the advantages of implementing the new strategy. If the information provided by these systems indicates the failure of the new idea then the Parris Gallery management can change or modify their st rategies. IN these ways the information provided by the system could help in implementing strategy in the perfect way. Ques- What pieces of data should these systems collect to help management make merchandising decisions that support this strategy? Ans For helping the management to make merchandising decisions that support this strategy the pieces of data like the taste of the local people, which products are preferred by the local people, characteristic of products like color, size which are more purchased by the people should be collected by these systems. These systems should collect the information about number of stores that are already selling that type of products, which stores are preferred by the local people should be given to support the planning and control function of manager. These all data should be collected by the information systems for supporting this strategy of Parris gallery management. Scenario 5- 1 What factors should be considered? Ans- There are various factors included in the communications which already exists between the employees in the Oasis medical supplies corporation where telephone services, mobile phones and emails are generally used which is not compatible with the advancement in the technology of equipments so there is requirement of advance, fast and cheap communication where there are various factors play an important role which exists mainly in the unified communication which has main application of deploying powerful speech-enabled self service which is very useful for the purpose it is being used in the corporation where there could be emergency in the requirements to supply to the hospitals, clinics and medical offices. There are around 500 people who are employed in the corporation at several locations in UAE who has to remain in contact every single second that cannot be achieved through the cell phones, emails and various kinds of voice services. 2 What are the key decisions that have to be made in determining whether to adopt this technology? Ans- As there is communication between the employees of the companies the problems arrives when there is some sort of problem while using the traditional telephone services, mobile phones, e-mail and instant messaging instead of which there is another approach to the communication which is known as unified communication. The unified communication has more benefits as compared to the mentioned above communication as it is used in maximizing the existing infrastructure which can help in avoiding investing in the infrastructure sector, there is a stream line end-user communication which helps in adopting the latest versions of communications. The most important benefit is increase in efficiency and reduction in cost which is majorly considered while there is so much communication required in the firm. (Benefits, 2008)

What Is Service Marketing Mix Marketing Essay

What Is Service Marketing Mix Marketing Essay Marketing mix is the key concept in the marketing task. It is the strategy used to perform marketing functions. Marketing mix according to De Aze (1985) is the planned package of elements which will support the organization in reaching its target markets and specific objectives. Marketing mix helps to position the library or information service very firmly in the perceptions of their communities served the wider community for the public library, academic community for the academic library or the clients and customers for the business or specialist information service. Marketing mix needs more properly to be termed marketing mixes, to encourage librarians and information managers to perceive the value of different marketing mixes for specific market segments or groups of users. These are inter-related, interdependent, and also a combination of many factors. C:UsersAjayDownloads69e6aa0beac8f353cdcc2768df8d9bdb_LARGE.png Product: As seen in the goods-service continuum, your product can have both tangible and intangible aspects, and is the thing you offer to satisfy your customers wants and needs. Within this element, you need to consider such things as your product range; its quality and design; its features and the benefits it offers; sizing and packaging; and any add-on guarantees and customer service offerings. Price: Sound pricing decisions are crucial to a successful business and should be considered at both long-term strategic and short-term tactical levels. Within this element of the mix you should consider list price and discount price; terms and conditions of payment; and the price sensitivity of your market. Worth remembering is the connection of price to your position in the marketing specifically that only one operator in any market can be the cheapest. Jostling between competitors for this position is rarely wise. Promotion: This is the element of the marketing mix that most people mean when they talk about marketing. But jumping straight into decisions about what promotional tools to use without considering their relationship to the rest of the mix can be a sure-fire way to waste money. There are many different promotional techniques, each with their own strengths but essentially they can be broken down into four broad categories: Advertising; Public Relations; Sales Promotions; and Direct Selling. These techniques are used to communicate the specific benefits of your product to your customers. Place: Marketers love models that explain the way they work; they love it even more when elements of each model begin with the same letter hence the use of the word Place to describe distribution channels. Your choice of such channels is important, as is the variety of channels you use. For example, a common issue for businesses beginning to trade on-line is how that will affect their off-line business, for example selling directly through the web could alienate retail outlets that have been the mainstay of your business in the past. People: The impact that your people can have on your marketing cannot be underestimated. At its most obvious, this element covers your front line sales and customer service staff who will have a direct impact on how your product is perceived. You need to consider the knowledge and skills of your staff; their motivation and investment in supporting your brand. Any element of the marketing mix will also have its impact on other elements of your business, but the people element is one where the importance of regarding marketing as an integral part of the way you do business is crystal clear. Process: The process part of the mix is about being easy to do business with. If youve ever become frustrated at call centers that cant answer your questions, or annoyed when you cant buy something in a shop because the computerized till doesnt recognize that it exists, even when you can see it on the shelves, youll know how important this element can be. The more high contact your product, and the more intangible, the more important it is to get your processes right. Remember to look at this from your customers point of view. The process problems that are most annoying to a customer are those that are designed for the providers convenience, not the customer. Physical Evidence: When you sell tangible goods, you can offer your customer the chance to try before they buy, or at least see, touch or smell. With services, unless you offer a free trial, your customer will often be buying on trust. And to help them do so you need to provide as much evidence of the quality you will be providing as possible. So physical evidence refers to all the tangible, visible touch points that your customer will encounter before they buy, from your reception area and signage, to your staffs clothing and they images you include in you corporate brochure. 7ps service marketing mix in mc Donalds After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by McDonalds are: Product   Product is the physical product or service offered to the consumer. Product includes certain aspects such as packaging, guarantee, looks etc. This includes both the tangible and the non tangible aspects of the product and service. McDonalds has intentionally kept its product depth and product width limited. McDonalds studied the behaviour of the Indian customer and provided a totally different menu as compared to its International offering. It dropped ham, beef and mutton burgers from the menu. India is the only country where McDonalds serve vegetarian menu. Even the sauce and cheese used in India are 100% vegetarian. McDonalds continuously innovates its products according to the changing preferences and tastes of its customers. The recente xample is the introduction of the Chicken Maharaja Mac. McDonalds bring with it a globally reputed brand, world class food quality and excellent customer specific product features.   McDonalds Indian Menu: Vegetarian McVeggie McAlooTikki Paneer Salsa Wrap McCurry Pan Pizza McPuff   Non vegetarian Chicken Maharaja Mac McChicken Burger Shahi Chicken McCurry Wrap Chicken Mexican Fillet-O-Fish Chicken McNuggets   Price   Pricing includes the list price, the discount functions available, the financing options available etc. It should also take into the consideration the probable reaction from the competitor to the pricing strategy. This is the most important part of the marketing mix as this is the only part which generates revenue. All the other three are expenses incurred. The price must take into consideration the appropriate demand-supply equation. McDonalds came up with a very catchy punch line Aap ke zamane mein ,baap ke zamane ke daam. This was to attract the middle and lower class consumers and the effect can clearly be seen in the consumer base McDonalds has now. McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal and happy price menu to increase overall sales volumes. Place   The place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity. Nearly 50% of U.S.A is within a 3 minute drive from a McDonalds outlet. There is a certain degree of fun and happiness that a customer feels each time he dines at McDonalds. There are certain value propositions that McDonalds offer to its customers based on their needs. McDonalds offers hygienic environment, good ambience and great service. Now McDonalds have also started giving internet facility at their centers and they have been playing music through radio instead of the normal music. There are certain dedicated areas for children where they can play while their parents can have some quality time together. Promotion The various promotion channels being used by McDonalds to effectively communicate the product information are given above. A clear understanding of the customer value helps decide whether the cost of promotion is worth spending. There are three main objectives of advertising for McDonalds are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. McDonalds does its promotion through television, hoardings and bus shelters. They use print ads and the television programmers are also an important marketing medium for promotion. Some of the most famous marketing campaigns of McDonalds are:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   You deserve a break today, so get up and get away- To McDonalds   Ã‚  Ã‚  Ã‚  Ã‚   Aap ke zamane mein ,baap ke zamane ke daam.   Ã‚  Ã‚  Ã‚  Ã‚   Food, Folks, and Fun Im loving it. People   McDonalds understands the value of both its employees and its customers. It understands the fact that a happy employee can serve well and result in a happy customer. McDonald continuously does Internal Marketing. This is important as it must precede external marketing. This includes hiring, training and motivating able employees. This way they serve customers well and the final result is a happy customer. The level of importance has changed to be in the following order (the more important people are at the top): 1. Customers 2. Front line employees 3. Middle level managers 4. Front line managers Processes   McDonalds worldwide is well known for the high degree of respect for the local customs and culture. McDonalds has developed a menu especially for India with vegetarian selections to suit Indian tastes and preferences. Keeping in line with this, McDonalds does not offer any beef or pork items in India. In the last decade it has introduced some vegetarian and non-vegetarian products with local flavors that have appealed to the Indian palate. There have been continuous efforts to enhance variety in the menu by developing more such products. It is completely transparent and visible to the customers, allowing them to judge hygiene standards where the process takes place. The customers are even invited to check the ingredients used in the food. McDonalds has also re-engineered its operations repeatedly in its 11 years in India to address the special requirements of a vegetarian menu. Vegetable products are 100% vegetarian, i.e. They are prepared separately, using dedicated equipment and utensils. Only pure vegetarian oil is used as a cooking medium. Cheese and sauces are completely vegetarian and egg less. Separation of vegetarian and non-vegetarian food products is maintained throughout the various stages of procurement, cooking and serving. Food manufacturing transparent to customers across the counter. Training to the licensees about how to operate the franchise. Invented the most efficient cooking equipment with use of latest technology. New methods of food packaging and distribution are followed Physical evidence   The physical appearance affects not only the impression outsiders have of a business but also the way that business functions. McDonalds focuses on clean and hygienic interiors of its out lets at the same time they are attractive. It maintains a proper decorum at its joints. Staff members dress in McDonalds Dress code with Green shirts, Blue trousers, Black caps and Customized Ronald McDonalds tie. Building maintenance and visible cues are provided by the golden arches, the trademarks and the logos in the premises. The delivery scooters also add to the physicality of the company. 7ps service marketing mix in Pizza Hut After segmenting the market, finding the target segment and positioning itself, each company needs to come up with an offer. The 7 Ps used by Pizza Hut are: PRODUCT Worldwide and in India, Pizza Hut has come to become synonymous with the best pizzas under one roof. This is because at Pizza Hut the belief is that every pizza has its own magic, thus making it a destination product which everyone seeks. It is this belief that has ignited the passion to create, innovate and serve the finest product the industry has to offer, while setting standards for others to strive to replicate. Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. A critical factor in Pizza Huts success has been its unique dining experience. Crewmembers at Pizza Hut strive each day to provide customer mania the kind of service that ensures that every visit of the customer is a memorable one. Over the years Pizza Hut has also developed and successfully introduced a range of products especially suited to the Indian palate. These products like Chicken Tikka, Spicy Korma, Spicy Paneer and the Masala and Tandoori pizzas have been a tremendous success. What has also given Pizza Hut a competitive edge is that in addition to an extensive range of internationally renowned pizzas like The Italian, the proprietary Pan Pizza and Stuffed Crust, in India the menu offers the option of a complete meal. It includes appetizers, a Salad Bar where the customers can make their own fresh salads, a range of soups, pastas and desserts PRICE In the past, Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. The high/low retail pricing strategy allows Pizza Hut to charge a price that is above the competition, but also promote frequent sales to lower the price below them. Both Pizza Hut and the beverage Mountain Dew are Pepsi subsidiaries, bundle pricing will be used.. Pizza Hut will be able to sell two products together at a single price to suggest a good value. Different groups of customers are willing to pay different prices for the same product. Pizza Hut can sell The Extreme to the customers who will pay the higher price to be the first to buy and also to the bargain hunters Finally, this strategy will emphasize product and service quality. Pizza Hut sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. PROMOTION The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. Pizza hut uses many promotional strategies. The main promotion is a coupon to purchase. This promotion is also distributed mainly by mail (VIP members), but also by fliers on college campuses around the country in order to reach the target market. They are using billboards on main stream places to get there customer. They are also distributing door to door brochures to capture more and more customers. Pizza huts also using marketing techniques. These are the strategies Pizza hut is using for its marketing. Pizza huts trys to attract the younger generation as their main market segment. Apart from this Pizza Hut is using intense marketing strategies they are also giving ads in magazines. Advertising camping will creates awareness of the products in our target markets. PEOPLE Here the job design is not the most difficult task to do. Also there is no specific requirement for recruiting process. After talking one of the employees in Pizza Hut, we came to know the criteria of selection. The girl was from west India, she was only 10th passed out. After this we it was confirmed that there is no proper requirement of the educational background. The only factor they were considering on the communication skills, how they communicate with the customers. Since the communication is the most important factor between the customer and employee because the whole process is depended on giving the orders for food. For this the Management conducted the training process for the new employees. The Training is given for total 5 days. Out of 5 days, they have 3 days for kitchen training and other 2 days in the main dining, that is, how to take orders and basically how to communicate with customers and make them happy by their services. PROCESS The design of the process of the pizza hut is very efficient .pizza hut do not follow any kind of hierarchy , all the employee is at the same level ,pizza hut has a very prescribe and well known process by adopting various technology software which help them to upgrade their supply management and also manage their crowd of customer efficiently. PHYSICAL EVIDENCE The ambience of the pizza hut is good enough to catch up the people .they provide a very good dining experience with high quality of atmosphere in terms of their physical evidence. And pizza hut always try to upgrade with changing environment and modernization is key of success of the pizza hut.

minid Species :: essays papers

minid Species The time of the split between humans and living apes used to be thought to have occurred 15 to 20 million years ago, or even up to 30 or 40 million years ago. Some apes occurring within that time period, such as Ramapithecus, used to be considered as hominids, and possible ancestors of humans. Later fossil finds indicated that Ramapi Hothecus was more closely related to the orang-utan, and new biochemical evidence indicated that the last common ancestor of hominids and apes occurred between 5 and 10 million years ago, and probably in the lower end of that range. Ramapithecus therefore is no longer considered a hominid. The species here are listed roughly in order of appearance in the fossil record (note that this ordering is not meant to represent an evolutionary sequence), except that the robust australopithecines are kept together. Ardipithecus ramidus It is the oldest known hominid species, found in the Middle Awash region of Ethiopia in 1994 by Tim White and dated at 4.4 million years. Most remains are skull fragments. Indirect evidence suggests that it was possibly bipedal, and that some individuals were about 122 cm (4'0") tall. The teeth are intermediate between those of earlier apes and A. afarensis, but one baby tooth is very primitive, resembling a chimpanzee tooth more than any other known hominid tooth. Other fossils found with ramidus indicate that it may have been a forest dweller. This may cause modification of current theories about why hominids became bipedal, which often link bipedalism with a move to a savannah environment. Australopithecus anamensis This species was found in 1994 by Maeve Leakey in Kanapoi and Allia Bay situated in North Kenya. The material consists of 9 fossils, mostly found in 1994, from Kanapoi, and 12 fossils, mostly teeth found in 1988, from Allia Bay. Anamensis existed between 4.2 and 3.9 million years ago, and has a mixture of primitive features in the skull, and advanced features in the body. The teeth and jaws are very similar to those of older fossil apes. A partial tibia is strong evidence of bipedality, and a lower humerus is extremely humanlike. Australopithecus afarensis A. afarensis existed between 3.9 and 3.0 million years ago. The first of its fossils were found in the mid 1970s along the East African Rift valley. Afarensis had an apelike face with a low forehead, a bony ridge over the eyes, a flat nose, and no chin. minid Species :: essays papers minid Species The time of the split between humans and living apes used to be thought to have occurred 15 to 20 million years ago, or even up to 30 or 40 million years ago. Some apes occurring within that time period, such as Ramapithecus, used to be considered as hominids, and possible ancestors of humans. Later fossil finds indicated that Ramapi Hothecus was more closely related to the orang-utan, and new biochemical evidence indicated that the last common ancestor of hominids and apes occurred between 5 and 10 million years ago, and probably in the lower end of that range. Ramapithecus therefore is no longer considered a hominid. The species here are listed roughly in order of appearance in the fossil record (note that this ordering is not meant to represent an evolutionary sequence), except that the robust australopithecines are kept together. Ardipithecus ramidus It is the oldest known hominid species, found in the Middle Awash region of Ethiopia in 1994 by Tim White and dated at 4.4 million years. Most remains are skull fragments. Indirect evidence suggests that it was possibly bipedal, and that some individuals were about 122 cm (4'0") tall. The teeth are intermediate between those of earlier apes and A. afarensis, but one baby tooth is very primitive, resembling a chimpanzee tooth more than any other known hominid tooth. Other fossils found with ramidus indicate that it may have been a forest dweller. This may cause modification of current theories about why hominids became bipedal, which often link bipedalism with a move to a savannah environment. Australopithecus anamensis This species was found in 1994 by Maeve Leakey in Kanapoi and Allia Bay situated in North Kenya. The material consists of 9 fossils, mostly found in 1994, from Kanapoi, and 12 fossils, mostly teeth found in 1988, from Allia Bay. Anamensis existed between 4.2 and 3.9 million years ago, and has a mixture of primitive features in the skull, and advanced features in the body. The teeth and jaws are very similar to those of older fossil apes. A partial tibia is strong evidence of bipedality, and a lower humerus is extremely humanlike. Australopithecus afarensis A. afarensis existed between 3.9 and 3.0 million years ago. The first of its fossils were found in the mid 1970s along the East African Rift valley. Afarensis had an apelike face with a low forehead, a bony ridge over the eyes, a flat nose, and no chin.

Hypothetical Southern White Reaction to the Distribution of the Montgom

This source was published just after, and is referring to, the arrest of Rosa May Parks on December 1st, 1955. Parks was arrested for refusing to move from her bus seat for a white passenger when asked to by the racist bus driver, James Blake. The two had met before in 1943 when Parks had boarded Blake?s bus from the front door, which was for whites only. Blake told Parks to exit the bus and re-enter from the rear door where she was supposed to but as Parks got off of the bus, Blake drove off leaving her to walk home. This defiance by Parks had created a major turning point in civil rights by sparking the start of the civil rights movement. This source shows us what life was like for the black community, specifically black women, in the southern states of America. The source is a picture of a leaflet distributed in 1955 by the ?Women?s political council,? an anti-segregation group, calling for a boycott on the buses in Montgomery, Alabama. The involvement of women in politics only angered the white segregationists further. The boycott, which was originally intended to last only a single day, lasted for a total 381 days and it only ended when the American Supreme Court ruled that segregation on the buses was unconstitutional. This would have had a rather large impact on the business economy within Montgomery and possibly even Alabama. Montgomery subsequently changed its laws so that buses were integrated. Even though the supreme court ruled that segregation on the buses was unconstitutional it did not overturn all of the segregation laws. The leaflet repeats the phrase ?Don?t ride the buses to work, to town, to school of anywhere on Monday? to drive home the point to the reader that a major boycott was about to start. During... ... the Ku Klux Klan the people living in that area had taken on board the message of acting as a community and instead of hiding away in their houses from the convoy, which was what the Ku Klux Klan expected, many blacks came out into the streets and waved at the cars as they passed by. Most southern whites were ?pro segregation? and would have been outraged by the distribution of this leaflet. The fact it was distributed by women only added to the hate that the whites felt. To most of the southern ?pro segregation? whites, blacks were just slaves and subordinates. This level of solidarity and unity within the black community would have shocked all of the southern segregationists. I believe the whites also felt scared as the black community was beginning to have some power and influence over the economy, and I think that made most white segregationists feel insecure.

John Holt Essay

â€Å"By Friday you need to have the first 350 pages read in the novel and a written summary.† Do you remember being told that all the time in school? Teachers expecting us to read large amounts in a short period of time, they don’t think it is too much because they love reading. Well John Holt wrote a really good article about his thoughts called â€Å"Making Children Hate Reading.† Making Children Hate Reading is a good article because he uses real life situations and compares his thoughts to others but using several different examples, such as Mark Twain’s work. John Holt was a fifth grade English teacher. He once felt that he needed to push reading on his students so they would grow up into a world of great vocabulary and knowledge. Vocabulary tests and quizzes on the stories. He also encouraged them to look up every word in the dictionary that they were not sure of the meaning. Once confronted by his sister, who had a rough situation with her sons seventh grade teacher, he began to see what he was doing. John saw that he was pushing these kids further from the desire to read than he thought. People cannot be forced to do something they do not want to do over and over again because they will grow to hate it. They might still do it anyways but just not put any effort into it. â€Å"My sister answered that until this class her boy had always loved reading, and had read a lot on his own; now he had stopped. (He was not really to start again for many years.)† (Holt) Holt also describes how people become almost â€Å"scared† of reading. He talks as though someone who is humiliated about something or does something wrong and gets punished for it in some manner will most likely never do it again. That goes for reading as well. Being pushed over and over to read excessive amounts or write long essays they will either A) love it or B) hate it. Once a young child hates something they will fear it for a very long time. Holt uses info from one of Mark Twain’s quotes; â€Å"Mark Twain once said that a cat that sat on a hot stove lid would never sit on one again, but it would never sit on a cold one either. As true of children as of cats. If they, so to speak, sit on a hot book a few times, if books cause them humiliation and pain, they are likely to decide that the safest thing to do is to leave all books alone.† I believe each teacher needs to come up with their own ways to make their class run for every student. Not every student will enjoy everything they do but at some point they should all be able to say â€Å"I really had fun today.† Or â€Å"What I just learned was very interesting.† Not every teacher is going to understand each student’s level of intelligence, but it helps to try. Each individual student comes from a different home, some where parents were strict making them read in their free time or study flash cards and others probably just didn’t care. Now if each teacher had their own unique way of teaching a subject then the student would remain on their toes and ready to see what is next. Imagine being in a class room and every day the teacher just lectured; hearing the same message every day, in the same tone, about the same topic. Even that sentence was boring. Its gets old and people begin to tune out, it may seem they are paying attention but in their head they are really thinking about how the Bulls finally won last night, or what they wanted to eat when they got home.

Nuclear Family: Pros and Cons Essay

This is known as a family which contains two parents and one child the nuclear family creates a stable environment so children raised in this family with the same parents during their growing years have a higher likelihood of having stability in their relationship and emotional bonding. Also this family provides a sense of consistency because when children grow up in a nuclear family, they get a sense consistency, especially when it also includes closeness with other members of the family such as grandparents, aunts and uncles, and cousins. It also provides them with learning skills as children usually get far more extensive training in life skills living in a nuclear family. For instance, mothers usually teach their children relationship skills, like emotional response skills and how to have smooth relations with others, while fathers, in general, teach their children handiwork skills and sports skills, like fixing things around the house or hitting a baseball, as well as how to deal with the world outside. Lastly this sort of family upbringing allows physical and emotional support. The Nuclear family usually have more physical and emotional resources with which they can reinforce the whole. Through observing their parents and by following the examples set by them, children learn how to help in the building of the family. uclear family is a term used to define a family group consisting of a pair of adults and their children. This is in contrast to the smaller single-parent family, and to the larger extended family. Nuclear families typically center on a married couple, but not always;[1] the nuclear family may have any number of children. There are differences in definition among observers; some definitions allow only biological children that are full-blood siblings,[2] while others allow for a stepparent and any mix of dependent children including stepchildren and adopted children. [3][4] Families structures of a single married couple and their children were present in Western Europe and New England in the 17th century, influeced by church and theocratic governments. [5] With the emergence of proto-industrialization and early capitalism, the nuclear family became a financially viable social unit. The term nuclear family appeared in the early twentieth century, with the term nuclear itself appearing in the 1840s. [citation needed] Alternative definitions have evolved to include family units headed by same-sex parents,[1] and perhaps additional adult relatives who take on a cohabiting parental role. [7] The concept that a narrowly defined nuclear family is central to stability in modern society has been promoted by modern social conservatives in the United States, and has been challenged as historically and sociologically inadequate to describe the complexity of actual family relations.

Arranged Marriages Forced

Arranged Marriages Forced Although the modern social norms of western cultures expect marriage to be based on love and a strong bond between two people, this is not the basis for marriage in all cultures or societies. Although the greater parts of arranged marriages aren’t intended to be forced, the couples are given the chance to oppose their chosen partners if they don’t feel that the marriage would be a success. In other cases, the couples have no choice; it’s a sign of disrespect to refuse. Many people have a major misunderstanding of the arranged marriage. Many cultures world-wide have believed in the tradition of arranged marriages for many Centuries and some still practice it today. The best way to understand the reasoning behind such cultures is to put aside your own beliefs, opinions, and preconceived ideas in order to see more clearly before dismissing it has wrong. One of the most difficult changes to make in a marriage is the acceptance of your partners’ beliefs and or values compared to what you believe. And yet, in arranged marriages it’s assumed that the couple is perfectly matched, as the families of their son or daughter will choose prospective partners from the same culture, religion, and social class. The similar back ground can ease the process of good communication as well as reduce conflict in any and all decisions such as how the children should be raised. In many cultures the spouse will sometimes live with or in the same neighborhood of their partners’ family. In difficult times, this could mean that they have a strong social network on hand to provide support. In other cases, the interference from the family members or other people within the neighborhood may seem like they are interfering. On the other hand, when there are problems that need solved, having a person nearby to act as a mediator or counselor is beneficial. Contrary to the â€Å"old â€Å" arranged marriage, in which children are forbidden from choosing their own partners, the modern arranged marriage is not about being forced into federation. It’s about relying on their match making mastery of Mom and Dad (Holly McKay 2007). One of major criticism made of arranged marriages is that love takes a back seat and that the emphasis is rather a social standing and cultural back ground. These cultures tend to value the social and economic possibility of the marriage over the strength of emotion between the couple. It's important to understand both the distinctions between arranged and forced marriage and the fact that they sometimes overlap. While arranged marriages have brought happiness and stability to couples and communities, forced marriages are by nature exploitative and unequal (Amanda Kloer, 2009). They key factor present in an arranged marriage is the consent of both people getting married to be matched and married through a third party arrangement. (Amanda Kloer, 2009) Forced marriages are arranged, but without the consent of both parties –specifically, usually without the woman's consent (Amanda Kloer, 2009). It is often easy to dismiss concepts that we are not familiar with or that we do not understand, yet, by taking an open-minded approach, it’s usually apparent that any marriage contains just as many advantages as disadvantages ? Reference list McKay, Holly (June 29, 2009) Because mom said so: Are Arranged Marriages the next big Trend? http://foxnews. com/0,3566,287211,00. html retrieved April 11, 2010. Kloer, Amanda (September 8, 2009) Arranged Marriage vs. Forced Marriage. http://humantrafficking. change. org/blog/view/arranged_marriage_vs_forced_marriage Retrieved April 11, 2010.

Marketing Strategy for Samsung Essay

A marketing strategy is a company’s hope to achieve strong and profitable customer relationships by targeting certain customers, using a marketing mix, and implementation. In an ideal world, strategies at all levels of the organization should be well spoken and understood. Interpretations of the strategies then result in realistic, well-defined marketing plans and programs which can be created and acted upon. Organizations can have a greater chance of being successful if they develop deep understanding of markets and the customers within those markets. The marketing strategy is a dynamic document which focuses on bringing plans to life. It is a road map for carrying out marketing activities and implementing marketing plans. Every marketing strategy should be measured by its ability to directly impact and improve upon each factor that the strategy contains. With â€Å"selling† as the vital goal, marketing strategies are influenced by two core factors: first, getting hold of of customers; second, maintenance of the obtained customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. Traditional Marketing: With the world changing at every second, marketing is also taking a rapid change. New methods of marketing like e-marketing and online marketing have been growing. Yet traditional marketing still holds influence with many corporate companies. One of the main implications of traditional marketing is the infamous model of the four P’s, formulated by Jerome McCarthy. The ‘Four Ps’ or the ‘marketing mix’ is an essential with every marketer. The ‘Four Ps’ refers to the four factors that a marketer has to think about before introducing a product or offering a service. The marketing mix comprises of Product, Price, Promotion and Placement. In McCarthy’s opinion, the first and foremost comes the Product-its production and management; second, the process of determining and affordable price; third, the promotion of the product which involves advertising, branding etc and  finally fourth, the placement or distribution of the product, its retailing and the process by which it reaches the consumer. All these four essentials have to be decided, determined and well planned before pursuing any product launch. The company that will be looked at is Samsung Electronics. The debate whether the traditional method of developing marketing strategies are still used and maintained will be looked at. Firstly an overview on the Samsung mobile phone market and how it relates to marketing strategies will be looked at. Ansoff Growth Matrix which suggests that there are four main ways in which growth can be achieved through a product strategy:(1) Market penetration – Increase sales of an existing product in an existing market(2) Product development – Improve present products and/or develop new products for the current market(3) Market development – Sell existing products into new markets (e.g. developing export sales)(4) Diversification – Develop new products for new marketsOne thing should be pointed out is how a product appears in relation to other products in the market, or how importance the brand of a product is. Brand is a mixture of tangible and intangible attributes symbolized in a trademark, which, if properly managed, permits a business to differentiate its products and services from those of its competitors, add extra value for consumers who value the brand and improve profitability. As previously mentioned, the global handset market has experienced rapid growth over the past few years. Undeniably this is a tremendous growth, and this growth has created a fierce competition among handset manufacturers. The next parts of this analysis describe how Samsung’s marketing strategy drive the company’s actions in response to such competition to be recognized as one of the leading global player in the handset industry. Samsung began sponsoring the Olympics with the 1998 winter games in Nagano. It has signed a contract with the International Olympic Committee to continue through the Beijing games in 2008, and will likely continue afterwards. The marketing strategy using this Olympic sponsorship plays a  very vital role in raising our brand awareness throughout the world. Samsung over the years had vastly increased the sales of their mobile phone handsets online. The World Wide Web is a rapidly growing industry and is an alternative way to traditional marketing strategy according to various people. Internet marketing has not completely taken over the concept of Marketing, but has incorporated it and expanded the opportunities available to marketers. Internet Marketing still uses the traditional concepts of the marketing mix (4 P’s), but the logic of them has changed. Consider ‘Promotion’, with traditional marketing businesses used a one too many process, by using mass media to transmit their advertisement to their customers. This involved no interaction with the customer. Internet Marketing changes this by using a many to many communication process, enabling customers to interact with the medium, with each other and also provide content to the medium. Thus, marketers must reconstruct advertising models for the interactive, many to many medium underlying the web. This is perhaps one of the major changes from the traditional methods of marketing. One of the most obvious advantages that Internet marketing provides is the removal of barriers in regards to location. Samsung can now reach a much wider audience; customers that were considered unreachable can now be targeted with new products (Diversification). Also Samsung do not need operate from a physical location (shop front) any more, they are able to provide all the information that a customer needs on their web site e.g. using catalogues, pictures, video clips etc. This has an effect on the ‘Price’ of their products and services as overheads may be reduced (such as rent). A disadvantage of this is that Samsung must be aware of what customers want, as the marketplace is now much wider. This is where effective marketing strategies have to be developed. In the twentieth century we have gone from a situation of scarcity of product to today having an abundance of choice. With many choices available to buyers, having a competitive advantage is vital to the company that wants to thrive. Knowing the competition is one part of understanding competitive advantage and this relies on information. Consider the corner grocery store; they need only to approximate what their customers really want because the convenience factor brings in their business. But when Samsung eliminate this advantage, as customers can use the WWW to go anywhere to get what they want, Samsung need to know exactly what they are looking for. Samsung also need to ensure that your website has good design and is able to firstly attract customers to your site and also to encourage them to revisit. Samsung have many versions of their website in dozens of languages dedicated to customers from countries all over the world. The websites gives us product and service information on all their products and on some versions of the websites gives people the option to buy online directly through them. Samsung says the lower fourth-quarter sales were part of a strategy to grab share in the first quarter, a ploy that’s worked the last two years. A spokesman for the company told The Wall Street Journal that Samsung believes holiday shoppers are extremely price-sensitive, and won’t be attracted to its pricey models. So it clears out existing inventory in the fourth quarter, and then boosts shipments in the first so as to maintain a high average selling price. Samsung says it can avoid having to slash first-quarter prices on unsold inventory this way — even though its margins were squeezed in the fourth quarter by price cuts to follow those enacted by Nokia. However, there are still criticisms of the traditional tools and approaches used in marketing strategy by. A main criticism argued by Fodness â€Å"†¦marketing strategy is all-to-frequently stereotyped as the outcome of mechanical application of traditional analytic frameworks and techniques (SWOT, Ansoff Diagram, portfolio models, etc.). problems arise when data so easily generated by these formulaic efforts are misinterpreted as simple answers to complex questions.† Comment Fodness also suggests that â€Å"†¦the exploration of strategy from new directions is now coming together in the concept of what is being called strategic thinking. (Fodness 2005) Strategic thinking is the way in which people in an organization think about, assess, view, and create the future for themselves and their associates. It is more  than responding to day-to-day as well as long-term problems, opportunities, and new realities; it is creating tomorrow. It is not reactive, but proactive. Strategic thinking focuses on how to create a better future by being proactive and adding value to society. This is more than just looking at traditional techniques such as Swot and Ansoff etc in the sense that businesses need to be more proactive (they should start changes if necessary rather than react to events). Strategic thinking focuses on finding and developing unique opportunities to create value by enabling a provocative and creative dialogue among people who can affect a company’s direction. It is the input to strategic planning-good strategic thinking uncovers potential opportunities for creating value and challenges assumptions about a company’s value proposition, so that when the plan is created, it targets these opportunities. Strategic thinking is a way of understanding the basic drivers of a business and thoroughly (and playfully) challenging predictable thinking about them, in conversation with others. Strategic thinking must take into account:Competencies and Skills: Samsung’s main strength is innovation. This can create a competitive advantage as they can offer next generation product. Samsung have a lesser reputation than Sony for reliability and quality, this can alter customer perception, however this perception can be change over time. As important as the content of strategic thinking is the process by which it takesplace. Processes are needed to ensure that strategies are: †¢Aligned: Samsungs strategies must fit with its mission, vision, competitive situation and operating strengths. †¢Goal-oriented: Strategies are the means by which a company sets out to achieve its goals. Effective strategies, then, set clear expected outcomes and make explicit links between these outcomes and the company’s goals. †¢Fact-based: The best strategies are based on and supported by real data. While strategic thinking by its very nature requires assumptions about the future, these assumptions must be educated guesses, based on facts-for example, actual performance data or results of some kind of pilot test or experiment. †¢The logic behind the strategy must be clear. Effective strategies tell believable stories. †¢Based on Broad Thinking: Companies that are strategically nimble are able to consider multiple alternatives at once and to consider a range of scenarios in making strategic choices. †¢Focused: No company can do everything or be all things to all people. Strategy setting involves making choices about what a company will do and-as important-what it will not do. Strategies provide clear guidance about how a company’s activities will be prioritized, and how its limited resources will be deployed. †¢Agreed upon: Especially in large, complex organizations, successful strategies must gain the support of multiple stakeholders. This often requires a process of developing strategies that is interactive in gathering multiple points of view and in sharing the thinking behind the strategy as it evolves. †¢Engaging: Strategies that will need to mobilize broad resources must be easily articulated so that they can capture the attention of the people who will be asked to carry them out. †¢Adaptable: Strategies need to be able to be adjusted to build on learning from experimentation, errors and new information. At the same time, there needs to be some thoughtfulness in these adjustments so that they are responsive without being overly reactive. †¢Implementable: Because effective strategies draw on the particular strengths  and skills of an organization, they include explicit considerations of how they will be implemented. Implementable strategies provide clear guidance for decision making in order to shape behaviour throughout the company. Today’s electronics marketplace is changing at a rapid pace with new technologies, economy change, and increased competition. To face these challenges, companies rely on top management to plan and formulate methods to overcome these obstacles. The primary task of top management is implementing a strategic plan. Strategic planning is the process of identifying the business of the firm today and the business it wants for the future, and the course of action or strategy it will pursue. To be effective and successful, managers must possess skills in strategic thinking. Strategic thinking is a process in which a manager can make the business vision a reality. This is accomplished by developing abilities in teamwork, problem solving, and critical thinking. Strategic thinking should also be a tool to help confront change, plan for and make transitions, and envision new possibilities and opportunities. Strategic thinking should be implemented in marketing strategies adopted by corporate firms. This is because organisations in the 21st century are more like â€Å"organisms† than â€Å"machines†. Strategic thinking is not a straight forward technique like a SWOT analysis but a more in depth approach and more interactive with the workforce. It may positively affect the marketing plan they may adopt for future products. Before drawing up any marketing plan, certain things have to be clear:McDonald (1989) stated that there are ten barriers to Marketing planning these barriers were identified by McDonald, M. they are as follows:1.Confusion between marketing strategy and tactics. 2.Isolation of marketing function from business operations. 3.Confusion between marketing function and marketing concept. 4.Prevailing organisational structures along functional lines. 5.Lack of skills in in-depth analysis. 6.Confusion between process and output. 7.Lack of core marketing management knowledge and skills. 8.Lack of a disciplined, systematic approach to marketing planning. 9.Need to prioritise objectives. 10.Need for a more appropriate marketing culture.’With the right marketing team that involves key marketing analysts, Samsung should be able to overcome these barriers. However, it is easy to have some kind of conflict in their marketing plan e.g. parts in the plan which are deemed to be part of the strategy may not be a strategy but a tactic. These little hiccups can affect the marketing performance of Samsung. As the Samsung top management develops a strategic plan for their organization, there are five different factors that must be focused on. These five factors will help define the ideal outcome. In addition, it will help set up and develop the steps necessary to make the business vision a reality. The first factor that top management must consider is Samsung Electronics itself. The organization of the business involves the delegates, the organizational structure of the business, and the resources necessary to make it all work. For Samsung to have top management they will have to establish what the organization will look like and decide what type of structure will support the business vision. Any top management must also combine people, resources, and structure together to achieve an ideal outcome. Observation is the second factor. When looking down at the world from an airplane, a person can see much more than when on the ground. By increasing observation skills, top management will become more aware of what motivates people, solve problems more effectively, and be able to distinguish between alternatives. The third factor is views. Views are simply different ways of thinking about  something. Views can be used as tools to help think about outcomes, identify important elements, and amend actions to achieve the best position. The fourth factor is driving forces. What are the driving forces for Samsung that will make the wanted outcome a reality? Driving forces usually place the foundation for what top management wants people to focus on in business. Examples of driving forces might include commitment, action, effectiveness, productivity, and value. Other driving forces might include: individual and organizational motivation, empowerment and promotion Factors such as a clear vision, values, and goals, productive factors like a mission or function, and quantitative factors such as results or experience may also be driving forces. After working through the first four phases of the strategic thinking process, top management should be able to define their ideal position. The ideal position outline should include:The conditions that have been found to be necessary if Samsung is to be productiveThe niche in the marketplace that Samsung will fillAny opportunities that may exist either currently or in the future for SamsungThe core competencies or skills required in SamsungThe strategies and tactics that will be used to pull it all together. By working through these five areas, the Samsung management team will get a clearer picture of exactly how the company vision can be accomplished. As the vision becomes more focused, ideas will appear stronger and more convincing. Not only will it be easier for management to convince others that the idea is a good one, but it will also be easier to maintain their certainty and motivation when reaching upon any drawbacks or obstacles in their path. Overall, anybody can apply strategic thinking skills to any area of his/her life. But by making a concentrated effort to apply them specifically to the business project, Samsung Electronics will have a much better chance of facing challenges in the marketplace if they adopted strategic thinking. Michael Porter who came up with the Five Forces has proposed three common strategies that provide a good starting point for strategic thinking for  Samsung and any other firm: overall cost leadership, differentiation, and focus. Overall cost leadership – Samsung works hard to achieve the lowest production, administration and distribution costs so that it can price lower than its competitors and win a large market share. Differentiation – Samsung may concentrate on achieving superior performance in an important customer benefit area valued by a large part of the market. The firm cultivates those strengths that will contribute to the intended differentiation. Therefore, the firm seeking quality leadership. Focus – Samsung focuses on one or more market segments. The firm gets to know these segments intimately and pursues either cost leadership or differentiation within the target segment. According to Porter (1986), â€Å"Competitive advantage is a function of either providing comparable buyer value more efficiently than competitors (low cost), or performing activities at comparable cost but in unique ways that create more buyer value than competitors and, hence, command a premium price.† These factors can be adopted by companies such as Samsung Electronics. They can use tactics and marketing measures to gain a competitive advantage and added-value over Sony and other major rivals. It is a reality in business today that strategic thinking is one of the most difficult tasks for business leaders. Although it is easier to be tactical or task oriented, the business leader must be strategic or risk becoming very short-sighted. Therefore a clear understanding of the value and the benefits of strategic thinking are very important. Here is a list of thoughts on the value of strategic thinking for Samsung:1. staying at the front or leading edge of change and innovation2. Optimizing the ability to shape and leverage change to the company’s advantage, electronics are changing everyday3. eliminating anxiety4. Creating a sense of cohesion and unity for the company staff5. Providing proactive  leadership7. Thinking systemically with a whole systems approach8. Becoming a life-long learning organization9. Providing an effective system to solve major problems and setbacks10. Improving and understanding of the business environmentAnd now a list of my thoughts on the benefits of strategic thinking. 1. improved guidance on actions to achieve the company vision and mission2. an early detection system to warn of changes3. creation of a proactive leadership culture4. identification of competitors and opponents5. identification of business allies6. long term survival of the business7. elimination of reactive decision-making8. a competitive advantage9. agility and capacity to respond positivelyFrom looking at traditional marketing strategy techniques used by Samsung and other firms, we can see how certain tools can help the scope of a business strategy. We have also learnt that new marketing strategies are shaping up firms more over the past years, though traditional marketing (e.g., 4 P’s and SWOT) are still at the forefront of every marketing strategy. We have learnt that there is more to marketing strategy than simply systematic tools and techniques. Strategic thinking, which has been discussed by theorists and professionals such as Michael Porter, plays a new vital role in marketing and strategy development. We have learnt that Strategic thinking looks at different areas of in detail that helps us develop new ways of achieving a competitive advantage. A certain amount of the analysis involved in strategic thinking may be qualitative, which also may be time consuming and expensive. We can see that the point that Fodness made in 2005 about tools in marketing strategy being stereotyped as simple answers to complex questions as mechanical application. New directions of exploring strategy are coming together to form the concept of strategic thinking. We have learnt from Fodness and Porter that strategic thinking can boost and assist existing marketing strategy tools which can answer complex questions. We have learnt that not all methods and techniques in marketing strategy are straightforward and are simply mechanical applications. There are several ways for Samsung to adopt new and existing marketing  strategies and to implement them. The main point is that strategic thinking could benefit Samsung and help them improve their performance in mobile phone market. Strategic thinking could strip off the firm’s ideologies that falsely stereotypes marketing strategies. And seek new ways of gaining a competitive advantage, being innovative and always being in touch with consumer’s tastes, needs and changing trends. 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