Tuesday, May 19, 2020

Stress and Accent Marks in Spanish

Knowing how letters are pronounced is only one aspect of learning Spanish pronunciation. Another key aspect is knowing which syllable should be stressed, that is, the one that gets the most vocal emphasis. Fortunately, Spanish has only three basic rules of stress, and there are very few exceptions. Rules for Spanish Stress and Accent Marks Spanish uses the acute accent mark (one that rises from left to right) to indicate stress in certain words. The grave and circumflex accent marks are not used. Essentially, the accent mark is used if following the first two rules below dont correctly indicate which syllable is getting the stress: If a word without an accent mark ends in a vowel, n, or s, the stress is on the penultimate (next to last) syllable. For example, toro, computadora, joven. and zapatos all have their accent on the next-to-last syllable. Most words fit this category.A word without an accent mark that ends in other letters has the stress on the last syllable. For example, hotel, hablar, matador, and virtud all have the accent on the final syllable.If a word isnt pronounced according to the above two rules, an accent is placed over the vowel of the syllable that gets the stress. For example, comà ºn, là ¡piz, mà ©dico, inglà ©s, and ojalà ¡ all have the stress on the indicated syllable. The only exceptions to the above are some words of foreign origin, generally, words adopted from English, that retain their original spelling and often their pronunciation. For example, sandwich is usually spelled without an accent over the initial a, even though the stress is as in English. Similarly, personal names and place names of foreign origin usually are written without accents (unless accents are used in the originating language). Note also that some publications and signs do not use accent marks over capital letters, although for clarity it is better to use them when possible. How Making a Word Plural Can Change the Accent Mark Because words ending in s or n have an accent on the next-to-last syllable, and an -es sometimes is used to make singular words plural, making a word singular or plural can affect the accent mark. This can affect both nouns and adjectives. If a word with two or more syllables and without an accent mark ends in an n, adding -es to the word will require an accent mark to be added. (Nouns and adjective ending in an unstressed vowel followed by s have identical singular and plural forms.) Words in this category are infrequent. joven (singular, youth or young), jà ³venes (plural)crimen (singular, crime), crà ­menes (plural)canon (singular, rule), canà ³nes (rules)aborigen (singular, indigenous), aborà ­genes (plural) More common are singular words that end in n or s and have an accent on the final syllable. When such words or two or more syllables are made plural by adding -es, the accent mark is no longer needed. almacà ©n (singular, warehouse), almacenes (plural)talismà ¡n (singular, lucky charm), talismanes (plural)afiliacià ³n (singular, affiliation), afiliciones (plural)comà ºn (singular, common), comunes (plural) Orthographic Accent Marks Sometimes accent marks are used only to distinguish two similar words, and they dont affect pronunciation because the marks are already on a syllable that is being stressed. For example, el (the) and à ©l (he) are both pronounced the same way, even though they have quite different meanings. Similarly, some words, quien or quià ©n, use accent marks when they appear in questions, but usually not otherwise. Accents that dont affect pronunciation are known as orthographic accents. Here are some of the common words that are affected by an orthographic accent: aun (including), aà ºn (still, yet)como (as, I eat), cà ³mo (how)de (of), dà © (form of dar)que (that), quà © (what)se (reflexive pronoun), sà © (form of saber)si (if), sà ­ (yes) Key Takeaways Spanish words without written accent marks have the stress on the last syllable unless the word ends in s or n, in which case the accent goes on the next-to-last syllable.An accent mark is used to indicate that the stress goes on that syllable where the pattern above isnt followed.Sometimes, an accent mark is used to distinguish meanings between two words that are otherwise spelled alike.

Wednesday, May 6, 2020

Calvin Klein Essay - 1410 Words

Neera Bann Professor Hamilton FSHD 1311 October, 7th 2012 Calvin Klein An American Designer By Neera Bann Calvin Richard Klein was born and raised in New York Citys borough of the Bronx. He decided he wanted to be a fashion designer at an early age, most probably as a result of the influence of his grandmother. Leo and Flora Klein were his parents. They both worked in the grocery business. Flora’s mother, Molly Stern was an accomplished seamstress. She operated a notions shop and tailoring business where Calvin spent a lot of time as a child. (Marsh) Calvin attended P.S 80, a public school that a lot of other famous people attended including Penny and Gary Marshall and Ralph Lauren. (Marsh) At P.S 80 he excelled in art†¦show more content†¦(Gaines) Kleins design philosophy is rooted in minimalism. This is what he is known for. He typically uses neutral colors or earth tones and designs separates that work in many different ensembles, from day to night and season to season. At the same time his advertising for jeans and fragrances was being criticized, Calvin Klein clothing was receiving critical acclaim for its clean, modern lines. (Gaines) Time magazine named Klein one of the twenty-five most influential Americans in 1996. Klein won the prestigious Coty Award three times in a row (1973–1975), becoming the youngest designer to ever have that honor. In 1982, 1983, and 1986 he also captured the Council of Fashion Designers of America Award. In addition Klein built a financially strong company with the continued advice and help of partner Barry Schwartz, who guided the company through tough financial times in the late 1980s. Few designers have rivaled his worldwide empire. (Gaines) In late 2002, Calvin Klein, Inc. caught the eye of Phillips-Van Heusen Corporation (PVH), a company looking to acquire a major brand. As the largest shirt maker in the United States, PVH owned the Van Heusen, IZOD, and G.H Bass brands and had licensing agreements with Geoffrey Beene, Arrow, DKNY, and Kenneth Cole. Under the leadership of CEO Bruce Klatsky, PVH made a play for Calvin Klein and eventually won the battle. Under the terms of the deal, KleinShow MoreRelatedCalvin Klein1056 Words   |  5 PagesCalvin Klein Assignment When people think of Calvin Klein majority will probably have an automatic image of a half-naked chiseled male model with his jeans unbuttoned. This â€Å"natural response,† so to speak, is due to CK’s great effort in connecting sex appeal with its product. CK took a bold, marketing chance with sex appeal and benefited from selling it to the point of controversy. To market sex appeal to customers, who are mainly in their prime time such as 20-40 year-olds, CK had to understandRead MoreThe Work Of The Calvin Klein Company2470 Words   |  10 PagesThe Calvin Klein company has been trapped into a crisis in 2015 after the Annual Academy Award ceremony because of a stolen dress full of fake pearls it designed. The public felt betrayed by the organization because they have been noticed that the pearls were precious and priceless from the previous news. This crisis largely influences the organization’s reputation in a negative way in the next few days. In this cas e, the TMZ company plays an essential role in this crisis as a primary stakeholderRead More A Look into Calvin Klein’s Advertisements Essays525 Words   |  3 PagesLook into Calvin Klein’s Advertisements As a seductive young man looks into a camera a raspy voice, off camera, whispers, â€Å"You got a real nice look. How old are you? Are you strong? You think you could rip that shirt off? That’s a real nice body. You work out? I can tell.† No, it’s not straight out of a steamy romance novel, though it could be. This is just one example of how provocative Calvin Klein’s advertisements have been. Although the ads boosted sales for the Calvin Klein empireRead MoreCk vs Warnaco Essay752 Words   |  4 PagesAlexa Tondi Professor Trachtenberg FM324 Section 75A 17 November 2011 Case Study Assignment: Calvin Klein vs. Warnaco Group Inc. On May 30, 2000 The Calvin Klein family filed a lawsuit against Warnaco Group Inc for eighteen counts of trademark infringement, trademark dilution and intentional misrepresentation. Nearly a month later Warnaco answered with a counter suit, denying the major allegations and justifying the dilution to falling within the scope of the two parities licensing agreementRead MoreCalvin Klein IMC Plan Essay6659 Words   |  27 Pagesselling 16-19 Campaign Evaluation 19 Conclusion 19 â€Æ' Executive Summary Calvin Klein Inc. formed in 1968 is typically associated with high quality apparel and intimate wear at a premium price, boasting strong brand equity and an extensive and global loyal consumer base. In 2003, CK was purchased by Philliphs-Van Heusen Corp (PVH), which now controls its operations. Calvin Klein has over time diversified into various business avenues, exploring the fragrances and sunglassesRead MoreMarketing Ethics Assignment : Calvin Klein1392 Words   |  6 Pagesthe famous clothing line Calvin Klein. Calvin Klein is well known to have a fashion line of high quality clothes for men and women. The reason why I think his practice is unethical is because they are using sexually act and messages in ads to promote their brand of clothes. According to Armstrong, Kotler, â€Å"marketing system uses cultural pollution in commercials to interrupt people s minds with messages of materialism, sex, power, or status.†(2017, Pg. 498) Calvin Klein has tried to sell their cloth ingRead MoreCalvin Klein And Its Brand s Prestige And Image1869 Words   |  8 PagesCalvin Klein is one of the best-known designer names in the world; it offers a modern, provocative design aesthetic. Some of the Calvin Klein brands include: Calvin Klein Collection, platinum label, white label, Calvin Klein Jeans and Calvin Klein Underwear. These brands provide an opportunity to market products both domestically and internationally at various price points, through multiple distribution channels and to different consumer groups. Calvin Klein offers products such as fragrances, womenRead MoreThe Advertisements For Gucci s Perfume And Calvin Klein1526 Words   |  7 Pageshave a perfect body shape with beautiful facial features to be considered as attractive. Nowadays, the advertisements are taking advantage of such a social norm to lure consumers to purchase their goods. The advertisements for Gucci’s perfume and Calvin Klein’s cologne are especially good examples to demonstrate such pressure and reflect the consumers’ psychological behavior. The advertisements highlight gender stereotypes through utilizing the impression of opposite sex and incorporate an underlyingRead MoreEssay on Consumerism in a Sexual Economy1196 Words   |  5 Pagesan era of advertising whose mottos are â€Å"shock and awe† and â€Å"sex sells.† Calvin Klein’s ad campaigns offer an invaluable example demonstrating the transition into this new era of advertising. In the early 1980’s Calvin Klein was a growing corporation that had been around for over a decade. With the ever growing market of fashion, Calvin Klein has been known for provocative advertising. However risquà © Calvin Klein ads were in the past, his ads today in the 21st century continue to push boundariesRead MoreAdvertisements Are Reflective Of Culture1391 Words   |  6 Pagesinformatively states â€Å"[the] intent of all advertising is to persuade specific audiences† (Hirschberg, p. 291). In the Spring 2017 Calvin Klein advertisement, the company uses the Aristotelian elements â€Å"pathos,† â€Å"logos,† and â€Å"ethos,† and rhetorical strategies by Stuart Hirschberg and William Lutz to drive to now only buy their clothing, but that the purchase of Calvin Klein clothes will lead to a happier life. In the clothing giant’s advertisement there is a couple, a man and a women standing on the

Essay about Using Positive Peer Pressure - 1839 Words

I sat in calculus class waiting impatiently for the teacher to pass back my exam. I look at the grade and then instinctively look behind me. My best friend, Sam, looked rather pleased; she understood this math lesson, and her grade reflected it. ‘One down one to go,’ I thought as I looked to my back left. My other best friend, Lettie, looked confused. I asked her what she got and she said a grade that was lower than mine. I grabbed her paper in disbelief. I compared the grades, and my grade was in fact a point higher. Lettie tried to shrug it off. She said that she just didn’t get it, or that she didn’t care about this little exam, because there were far more important assignments in her life at the time. The excuses were always†¦show more content†¦The story starts off when the men, Sam, George and Rameck, are young boys who live in the ghetto. Each child is surrounded by violence and crime that seems unavoidable. Sam and George become friends in the seventh grade. They meet Rameck when they are all in ninth grade. Together, the three men make a pact to accomplish their dreams together. Although Sam and Rameck had minor brushes with the law, they managed to stay on task and become doctors. George was not influenced easily by negative peer pressure, therefore the only obstacle standing between him and his dream of dentistry was his environment. Sam, George, and Rameck make a pact to do well in school. They used positive peer pressure to persuade each other to do well in all of the assignments that they were given. None of them wanted to negatively stand out in the group, so they used peer pressure to succeed in similar ways. Their pact is similar to my high school experience, except my pact was an unspoken agreement. When I checked my class rank for the first time in ninth grade I was shocked. I was always told that I was such a smart girl, but my student ID number appeared next to the number 71. All of my friends gloated over their accomplishments while I tried to hide my rank. I blamed the sudden GPA drop in marching band and a science teacher that had a very unusual teaching style. While I was in ninth grade, those excuses seemed to work out just fine, but afterShow MoreRelatedAngels And Demons Inside Of Peer Pressure1083 Words   |  5 Pages Angels and Demons Inside of Peer Pressure One day, I asked myself a question: Who I am and how I become who I am? I take art class, instrument class, basketball class afterschool even though I never like them; I skip class in the university to go shopping with my roommate; I am on a strict diet through the whole semester to lose 30 pounds; I study hard to become one of the top student; I stay humble and helpful both inside and outside of the classroom; I join student council and many student clubsRead MoreWho I Am My Life?1077 Words   |  5 Pagesit anyway to please my peers, gain their acceptance, and maintain my popularity. After so many years, these things have become part of me and shaped who I am at some point. We as human beings live in the society through interactions with peers, and peer pressure has a great impact on us, negatively or positively. Peer pressure refers to the social pressure by members of one’s peer group to take a certain action, adopt a certain value, in order to fit in with a certain peer group. Consequently, itRead MorePeer Pressure : Positive Or Negative?947 Words   |  4 PagesDon’t be peer pressured into being less than you are† (Steve Maraboli). This quote means that negative peer pressure can result in an individual acting out and behaving in a manner that is a downgrade from the person that is true to society. Often time, the community imagines peer pressure as teens influencing one another to experiment with drugs, alcohol, and sexual intercourse. But really all peer pressure is, is the encouragement of changing values and behaviors of an individual. Peer pressure canRead MoreA Standard Multiple Regression Was Performed Investigating The Effect Of Age710 Words   |  3 Pagesperceived peer pressure about environmentally conscious behaviour, and selfishness on participation in e nvironmentally conscious behaviour. Preliminary results indicated that higher scores on peer pressure were associated with higher scores on behaviour. Results also indicated that there were no significant relationships between scores on age, gender or selfishness, and scores on behaviour. Results indicated that higher scores on selfishness were associated with higher scores on peer pressure. HoweverRead MorePeer Pressure1468 Words   |  6 PagesIntroduction Peer pressure is a social influence exerted on an individual by others in order to get that person to act or believe in a similar way. It is used by a social group, often with the implication that everybodys doing it. This influence can be negative or positive, with a successful result being a change in a persons behavior. Nearly all children experience some form of peer pressure, whether at school, at church or at home among siblings. As a kind of social pressure, it dominatesRead MoreEssay on Resisting Negative Peer Pressure801 Words   |  4 Pagesenough, but when other people get involved and pressure you to make a certain choice, it can be much harder. What is peer pressure? Peer pressure is the influence of a social group on an individual. It is one thing that all teens have in common. You cant escape it. It is everywhere. No matter how popular you are or how together you feel, sooner or later you will have to face peer pressure. Teenagers feel social pressure to conform to the group of peers with whom they socialize. This can influenceRead MorePositive Adult Role Models1038 Words   |  4 PagesPositive Adult Role Models Imagine living in a world where teens are doing drugs, pressuring their peers, and trying to be just like the models in magazines. Unfortunately, that’s the world we live in today. What do these teens need? They need positive adult role models. It is important for a teen to be influenced by positive adult role models while growing up; because if they don’t have positive adult role models, teens can be influenced by negative media, negative peer pressure, and teen drugRead MoreAdolescence Peers Essay744 Words   |  3 PagesPeers To most adolescents, how their peers see them can play an important role on their everyday lives. When I look back on my adolescent years, I can recall a lot of enjoyable times with my peers such as talking on telephone till I was tired, going to places like the mall, movies, and out to eat, or just plain hanging out. According to the book, peers are children or adolescents who are about the same age or maturity level. Peers can also provide a source of information about the worldRead MoreHigh School Drug Use Among High Schools Essay1424 Words   |  6 PagesHigh School Drug Use There are many contributing factors that can lead to heroin and other drug use among high school students. Factors such as the availability and the growth of drugs in society, the enormous weight of peer pressure students face, the socio economics issues that students are a part of that can lead high school students down this destructive path. The use of harmful drugs by high school students has been on the rise ever since our country has declared war on drugs. DrugsRead MoreSocial Values And Sexual Morality Questionnaire1030 Words   |  5 Pagesfrom each of the six universities in the three selected states in Southwest Nigeria. Research Instrument A self-designed instrument titled â€Å"Social values and Sexual Morality Questionnaire† was used for the study and data collected were analysed using descriptive and inferential statistics such as Percentage Scores, Mean, Standard Deviation, Pearson Product Moment Correlation, Analysis of Variance (ANOVA) and t-test. The instrument contained 25 items which sought information on the level of university

Why Creativity is Important free essay sample

Although some would argue that the education system we have today is sufficient, evidence and experts retort that notion and assert instead the necessity of taking a creatively driven approach to education in order for students to obtain future success. Sir Ken Robinson’s article referring to creativity as the most crucial 21st century skill and his Ted talk about the ballerina that became a multimillionaire after being allowed to express her creativity, both highlight the necessity of permitting students to explore their creative sides and allowing them to build a future with it, leading to success in the long-term. In order for kids to be personally invested in their education, schools need to find ways to invigorate and impassion them. According to Robinson, the United States has a 30 percent high school dropout rate, and it gets even worse in minority communities where dropout rates are as high as 80 percent. Clearly, there is something wrong with the education system for the numbers to be that high. We will write a custom essay sample on Why Creativity is Important or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We are not stimulating them but rather alienating them from their own talents. If we are not appealing to their creativity then students gradually lose interest and what we are left with is a generation of potentially very talented individuals who were taught that their original ideas are not as important as the quadratic formula. Without the flow of innovative ideas, there would be less technological advancement, fewer jobs, and an even higher high school dropout rate. Thus, it is crucial that we encourage the usage of creativity now to increase the flow of innovative ideas and grant students success in the long-term. In his Ted Talk, Sir Ken Robinson refers to a famous dancer that, as a child, was sent to the doctor by her mother for having a short attention span that caused her to do poorly in school. However, she was gifted in a way that the school and her mother had failed to see. Upon seeing her dance, the doctor had declared that there was nothing wrong with her, she’s merely a dancer and he insisted that she register at a dance school. If she had gone to any other doctor, she might not have been as successful in life as she is now. By reinforcing her love of dance, her creative ability, the doctor had allowed her to explore her own talents instead of doing what the  school had tried to do, which was to systematically teach her something that didn’t interest her and suck the love of dance out of her. People perform better when they’re in touch with things that inspire them; therefore establishing a system based upon creativity will engross students and cause them to be more involved in school while being connected to their passions and yield future success. The school system we have today is not serving its purpose to its fullest. It is far too often crushing original ideas and trying to replace it with words in textbooks and formulas, and although words in textbooks and formulas are important in their own way, creativity is no less as important and its time people stop pretending it is. Through that evidence provided by Sir Ken Robinson and the success of the ballerina who was given the opportunity to scrutinize her creative capacity, it is clear that schools need to reorganize and approach education in a creative way now in order to provide students with success in the future.

Importance of Social Networking Sites-Free-Samples for Students

Question: Discuss about the advantages and disadvantages of using Social Networks for Business Purpose. Answer: Introduction The first assignment is a literature review on the advantages and disadvantages of using social networks for business purpose. The prevalence of social networks is in high use at the business places. It has made complex things easier such as transference of stock reports through whatsapp. The learning through different weeks has helped me immensely, which is why I have been able to write a reflective journal on the provided topic. The two assignments are on the use of social networks at the business place. The use of social media has widened at the business places, which has some advantages and disadvantages as well (Leonardi, Huysman and Steinfield 2013). The first assignment is a literature review on the topic whereas the second assignment is a research proposal on the given topic. The main purpose of this assignment is to write a reflective journal on the lessons learnt from the two assignments. Utilization of the learning process- The learning process has following utilization for me: Course- The supplied information through the medium of literature review and the research proposal is of high importance for my future courses in the academics. The first assignment is a literature review on the subject topic, which has comprehensively made me understand the importance of social networks in the contemporary business. The other assignment has helped me as well in knowing the importance of social networks at the business places. The research proposal has also taught me some of the disadvantages, which the use of social network has at the business place. Nevertheless, the supplies materials in both the assignments are of high importance for me in my future course ahead. Program- The supplied information is also useful for my entire long program in the academics. The assignments have revealed some advantageous faces of social sites at the business places. It has some disadvantages as well. The supplied information has helped me become practical by making me understand the real business world. The real business world knowledge is always helpful for a successful career ahead after the completion of the academics. Career- This is highly useful for my career because academics knowledge associated with the practical world is necessary for understanding the concept better. This would help to groom as a graduate professional, which has high demands in the business market. The assignments provided speak on the advantages of using social sites at the business places such as for advertising the launch of new product on YouTube, which is a very good resource to receive high attention of mass customers. This is very helpful for my career as I get to know about some of the practical benefits of social sites at the business places. These assignments have also made me understand that the use of social sites at the business places have certain disadvantages as well. Customers can any time with wrong intention try to malign the reputation of a company through some comments on some of the social sites such as Facebook, Twitter and Instagram (Okazaki and Taylor 2013). These are some highlights of the learning , which are transferable from the provided assignments. Life- This is very much dependent on how the career is shaped. Nevertheless, the provided assignments are a very good guide to understand the essentials of career and the knowledge. The attachment of practicality with the theoretical academic knowledge is the best process one can use to maximize its career. Different types of learning process- The courses that have been covered in different weeks during my academics have helped me understand the way learning process should be tried to approach. There are various types of learning process such as secondary and primary. Nevertheless, both the assignments have made me understand the way to appropriately conduct a secondary research. I get to know from both the assignments that different books, journals, website articles and newspaper articles are the best source to conduct a secondary research. It also made me learn the way one should conduct a primary research on the given topic (Hair 2015). Lessons from both the assignments- Both the assignments have taught me some of the usage of the social sites such as advertising some newly added product or service at the YouTube platform. This is indeed a very good resource to get some high attention of target customers. I also came to know that social media sites have certain disadvantages as well. Consumers might try to malign the reputation of the target company by commenting badly for no such reason. It also made me learn that the content uploaded on the different social media platform is easily imitable by others. This can be a good weapon for the competitors to take a wrong advantage of the uploaded content (Whiting and Williams 2013). Evaluation of the assignments- The provided assignments are on the usage of social sites at the business places. The provided assignments have made me realized that social sites have high importance for the business places. Organizations can use different social media sites such as Facebook, YouTube and Twitter to advertise their newly launched product (Chewning, Lai and Doerfel 2013). They can also use these sites to interact with their customers. They can try to create the pre release hype for a product as well, which is very necessary for a successful business. The advantages of using the social sites have no limitations at the business places. This perhaps has become one of the most powerful weapons for ensuring the initial sales based on the pre release hype. Despite of all the advantages that I came to know from the provided assignments, it has certain disadvantages as well. The social media sites can be a misleading guide for customers as some competitors or the customers might try to malign the image of th e target company (Fuchs 2017). Both the assignments are very informative in their own ways. The first assignment is a literature review on the subject topic. Another assignment is a research proposal on the same topic. The first assignment has taken the helps of secondary resources whereas the other assignment has taken the help of secondary resources as well as structured interviews and online survey (Wilson 2014). Probable reason for the research- The reason behind the research is my desire to get some real world knowledge on the use of social networking sites (Sreejesh, Mohapatra and Anusree 2014). This would help me understand the benefits of social sites at the business places. I am very much addicted to social sites but I never know the importance of social sites at business places as such. Knowledge gained and its applicability- The gained knowledge on the subject topic would help me to implement those on my academics, which would improve my future courses. This would also provide some real world benefits to me as I am intended to become a graduate professional after the completion of my academics. I am a student of Business Administration; therefore, it is necessary for me that I have adequate knowledge of everything that matters to the real world business. Conclusion The provided assignments are informative. They have supplied information on the advantages and disadvantages of using social networking sites at the business places. The social networking sites are good for making advertisements related to the launch of a new product. This is indeed not good for those who want to malign the image of others. Te course module at the academics and the different taught materials in different weeks are of high importance as those have helped me learn on how to design the structure for a research proposal. References Chewning, Lisa V., Chih-Hui Lai, and Marya L. Doerfel. "Organizational resilience and using information and communication technologies to rebuild communication structures."Management Communication Quarterly27, no. 2 (2013): 237-263. Fuchs, Christian.Social media: A critical introduction. Sage, 2017. Hair, Joseph F.Essentials of business research methods. ME Sharpe, 2015. Leonardi, Paul M., Marleen Huysman, and Charles Steinfield. "Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations."Journal of Computer?Mediated Communication19, no. 1 (2013): 1-19. Okazaki, Shintaro, and Charles R. Taylor. "Social media and international advertising: theoretical challenges and future directions."International marketing review30, no. 1 (2013): 56-71. Sreejesh, S., Sanjay Mohapatra, and M. R. Anusree.Business research methods. Springer International Publishing AG, 2014. Whiting, Anita, and David Williams. "Why people use social media: a uses and gratifications approach."Qualitative Market Research: An International Journal16, no. 4 (2013): 362-369. Wilson, Jonathan.Essentials of business research: A guide to doing your research project. Sage, 2014.