Impact of competitive environment and product life cycle of sony Essay

Impact of competitive environment and product life cycle of sony camera TF-1 - Essay Example The camera is also dust proof. The competitiveness in the market makes the Sony camera TF-1 innovative and progressive. The camera has a well-designed snapper, and performs better as compared to all other cameras in the industry. The company focuses on improving the resolution of the F-1 camera versions. According to GibaldI (2010, 41), Sony restructures its camera in a bid to have a competitive edge. The restructuring will help reduce the cost of manufacturing and improvement of camera quality. This company also seeks the design of camera its competitors are offering in the market (Sahlin, 2012, 61). This will help the marketing team to select the suitable camera to present in the market. In a wider sense, the marketing strategy of the Sony Company boosts the sales of the company significantly. Through the camera differentiation, consumers are able to visualize the cameras be offered in real time (Standage, 2012, 23). Sony, through the enhanced strategy of the snapper is able to widen customer base. Marketing influences the strengths and weaknesses of the Sony. The Sony Company also applies promotion to the determination of the number of clients made on a daily basis. The major goal for Sony is the maintenance of its current customers in order to boost the sales revenue. According to White (2013, 83), the marketing strategy that Sony uses is wide and varied. For instance, the cameras can be established using different design materials to ensure a new look. The camera design improves when the branding system is above board and effective. Branding, as is conventionally known can potentially change the TF-1’s look. Sony should, come up with fashionable design of camera that is able to demystify the use of other low quality cameras. The camera’s lifecycle is comprehensive because it incorporates the developmental stage of the camera and the decline stage of the camera’s performance. The